Product Marketing Manager, Theranostics

Cardinal Health is a healthcare services and products company, and they are seeking a Product Marketing Manager for their NPHS theranostics portfolio. The role involves managing the product portfolio, developing marketing strategies, and collaborating with cross-functional teams to drive growth and execution of marketing initiatives.

Responsibilities:

• Own day-to-day management of assigned NPHS theranostics product portfolio, including sales enablement and product lifecycle management activities
• Identify and remain current on relevant market trends. Determine product lifecycle implications and make recommendations to maintain market competitiveness and achieve sustainable growth across product portfolio
• Develop and refine portfolio strategy, including positioning, segmentation, and long-term roadmap planning
• Build relationships with and serve as liaison between NPHS and strategic external partners; coordinate inputs and alignment across both internal and external stakeholders
• Lead forecasting, modeling, and business performance tracking for product category; translate insights into actions that support annual revenue and gross profit goals
• Develop and maintain standardized business performance reporting in collaboration with internal analytics partners
• Develop digital content strategy and execution across the NPHS marketing team
• Support development and execution of multi-channel promotional plans across print, digital, web, social, etc.) and ensure on-time delivery of key tactics
• Support development and drive execution of strategic NPHS marketing campaigns
• Demonstrate knowledge of marketing disciplines and concepts necessary for building and executing upon marketing plans to drive business growth
• Partner with sales leadership and sales training partners to create enablement tools and cultivate content for effective sales onboarding and training sessions
• Support conference strategy and execution, including messaging, collateral, planning and on-site coordination
• Lead cross-functional collaboration to ensure aligned planning and execution across various groups including, but not limited to Sales, Operations, Finance, Market Access, Legal, Medical/Clinical Affairs, IT, and Marketing Communications

Requirements:

• Bachelor's degree in related field, or equivalent work experience, preferred
• 2-4+ years experience in marketing, product marketing, product management, or related field, preferred
• Demonstrated ability to translate market and customer needs into goals, objectives, strategies and tactics to drive business performance
• Applied creative problem-solving to analyze issues, generate innovative solutions, and drive efficient outcomes
• Strong analytical and strategic thinking skills, with the ability to interpret data, financials, and customer insights
• Strong financial acumen; experience with forecasting, pricing, and assessing financial implications
• Excellent communication and presentation skills; ability to gain cross-functional support from stakeholders and effectively simplify complex information for diverse audiences
• Tenacity and willingness to roll up your sleeves; effectively prioritize work as necessary
• Proficient with Microsoft Office products including Word, Excel and PowerPoint
• Ability to operate both independently and as a team player while managing multiple priorities in a fast-paced environment
• Ability to travel occasionally, as business needs require
• Experience in healthcare, pharmaceuticals, medical devices, diagnostics, or nuclear medicine
• Experience supporting product launches and lifecycle management in regulated environments