Marketing Operations Manager

Verato is the identity intelligence experts, focused on delivering exceptional experiences by solving identity challenges. The Marketing Operations Manager will support the execution, optimization, and measurement of marketing programs, ensuring accurate and actionable marketing data and systems.

Responsibilities:

• Own marketing and campaign reporting in Salesforce to support end-to-end visibility across campaign performance, buyer journey stages, and pipeline contribution
• Design and maintain dashboards and reporting frameworks that enable Marketing, Sales, and Revenue leadership to evaluate ROI, funnel conversion, and attribution
• Partner with stakeholders to define and operationalize metrics for demand generation, lifecycle marketing, ABM, and sales alignment
• Ensure data accuracy and consistency across campaigns, leads, contacts, accounts, and opportunities
• Own the operational definition of the lead lifecycle, including lead scoring, routing, and handoff between Marketing and Sales
• Maintain and optimize lead scoring models in partnership with Marketing and Sales leadership
• Support buyer journey mapping through consistent data capture, lifecycle stage progression, and reporting
• Monitor funnel health and proactively identify gaps or friction points in the journey
• Own day-to-day administration of marketing technology stack (i.e. Marketo, 6sense)
• Own integrations between Salesforce and marketing platforms to ensure reliable data flow and attribution
• Evaluate new tools and capabilities to improve efficiency, insight, and scalability
• Partner with IT and vendors to ensure system performance, security, and compliance
• Design, document, and scale marketing operations workflows across campaign execution, lead management, and reporting
• Establish governance standards for data hygiene, segmentation, attribution, and system usage
• Drive operational rigor while enabling flexibility for growth and experimentation
• Enable Marketing teams with training, documentation, and best practices for tools and reporting
• Partner closely with Revenue Operations to align processes, definitions, and metrics
• Act as a trusted operational advisor to Marketing leadership
• Own relationships with marketing operations vendors and partners

Requirements:

• 5–8+ years of experience in Marketing Operations, Revenue Operations, or a related role in B2B marketing
• Strong hands-on experience with Salesforce reporting and campaign tracking
• Strong hands-on experience administering Marketo, including program builds, smart campaigns, lead scoring, and Salesforce sync management
• Working knowledge of lead scoring, lifecycle stages, and funnel metrics
• Experience supporting and maintaining Martech integrations
• Strong attention to detail and ability to troubleshoot data and system issues
• Ability to manage multiple priorities in a fast-paced environment
• Experience supporting ABM platforms (6sense Experience)
• Familiarity with attribution models and pipeline reporting