Director, Product Marketing & GTM Engineering

Levanta is the leading affiliate marketing platform for marketplace sellers, helping Amazon and Walmart brands unlock a scalable, cost-effective marketing channel through direct affiliate partnerships. This role combines strong product marketing judgment with a builder mindset, focusing on messaging, enablement, and cross-functional collaboration to enhance GTM execution.

Responsibilities:

• Own positioning and messaging for Levanta across our ICPs, use cases, and product areas
• Build and maintain our messaging architecture, including value props, proof points, differentiation, and objection handling
• Partner with Product and GTM leaders on launches, packaging, adoption, and field readiness
• Create and scale core GTM assets including decks, one-pagers, battlecards, launch briefs, training materials, and demo narratives
• Use AI to automate and accelerate the creation, adaptation, and maintenance of messaging and enablement materials
• Serve as a cross-functional expert on Levanta’s value proposition and educate teams on how we win
• Build and optimize workflows that improve lead generation, account research, segmentation, enrichment, and outbound support
• Identify high-leverage GTM bottlenecks and solve them with a mix of process, tooling, AI, and automation

Requirements:

• 3+ years of experience across product marketing, growth, GTM systems, revenue operations, or adjacent functions, with meaningful depth in product marketing and real hands-on exposure to automation / GTM engineering
• Required experience or background in one or more of the following: ecommerce marketing, affiliate marketing, creator marketing, influencer marketing, or partner marketing
• Strong product marketing fundamentals, including positioning, messaging, launches, enablement, and competitive differentiation
• Comfortable building workflows and automations yourself, not just defining requirements for others
• Strong cross-functional instincts and the ability to work effectively across Product, Marketing, Revenue, and leadership
• AI-native in your working style, with the ability to use modern tools and systems to create leverage
• Commercially minded, highly structured, and focused on output quality
• Experience in B2B SaaS product marketing at a high-growth company
• Experience with GTM tools such as HubSpot, Salesforce, Clay, Apollo, Outreach, Zapier, or n8n
• Experience building launch systems, enablement programs, or AI-assisted content workflows from scratch
• Experience supporting multiple ICPs or product lines with differentiated messaging
• Experience with ecommerce, marketplace, or performance-driven products