Shopper Marketing Manager

TRIP is a leading wellness brand focused on creating calming products for mental wellbeing. The Shopper Marketing Manager will lead the development and execution of retail marketing programs aimed at enhancing product discovery and driving repeat purchases across key U.S. retail partners.

Responsibilities:

• Develop in-store displays, promotions, POS, and retail activations
• Build shopper marketing toolkits to support launches and key retail moments
• Ensure strong shelf presence across retail partners
• Partner with Sales on retail launches and key account initiatives
• Create custom programs for priority retailers
• Collaborate with agencies and retail partners on co-marketing activations
• Support retail media campaigns and digital shopper initiatives
• Build shopper marketing calendars aligned with retail windows
• Use syndicated data and insights to track performance and optimize programs

Requirements:

• 5+ years in shopper marketing, trade marketing, or retail marketing within CPG
• Experience working with national retail accounts
• Familiarity with retail media networks and syndicated data platforms (SPINS, Nielsen, Circana, etc.)
• Strong project management and cross-functional collaboration skills
• Creative thinker who can turn insights into impactful retail programs