Product Marketing Manager, Engagement & Enablement

Oneleet is a rapidly growing security and compliance platform on a mission to transform the cybersecurity and compliance industry. They are seeking a Product Marketing Manager to own the development of sales collateral and long-form content, translating technical capabilities into compelling narratives for buyers in the compliance and cybersecurity space.

Responsibilities:

• Build and maintain the full library of sales collateral: one-pagers, battlecards, competitive comparison tables, objection-handling guides, and ROI/TCO frameworks
• Create custom presentations and tailored pitch materials for mid-market prospects and strategic accounts- working directly with Account Executives to craft decks that speak to a specific buyer's context, industry, and pain points
• Develop mid-funnel content that accelerates deals: case studies, proof-of-concept summaries, security posture assessments, and compliance outcome narratives
• Partner with Sales to identify recurring objections and gaps in the current collateral library, and close those gaps faster than anyone expects
• Own the white paper and research content program- from topic ideation and outline through interviews, drafting, design briefing, and distribution
• Write authoritative, deeply credible long-form content on topics including SOC 2, ISO 27001, compliance automation, security program maturity, and the cost of legacy approaches
• Develop point-of-view content that positions Oneleet as the category-defining platform in the compliance and cybersecurity space
• Work with subject matter experts on the engineering and security team to extract insights that no generalist writer could produce
• Own Oneleet's competitive intelligence program- continuously monitoring the landscape, updating battlecards, and synthesizing win/loss patterns into actionable positioning guidance
• Build and maintain comparison frameworks (feature tables, methodology comparisons, pricing narratives) that hold up to scrutiny in a sales conversation
• Translate competitive insights into crisp, confident messaging that arms Sales to win against specific alternatives without sounding defensive
• Partner with Product to develop launch messaging, positioning, and collateral for new features and capabilities
• Ensure that product updates are translated into customer-facing language that emphasizes outcomes, not features
• Maintain a living messaging architecture- personas, value propositions, use case narratives- that keeps all content consistent and strategically aligned
• Conduct regular customer interviews and win/loss analyses to deepen understanding of buyer motivations, evaluation criteria, and decision triggers
• Feed insights back into messaging, collateral, and the product roadmap
• Develop a deep understanding of the mid-market buyer: their compliance pressures, their internal stakeholders, their timeline drivers, and what it takes to earn their trust

Requirements:

• 3-6+ years of experience in product marketing, content marketing, or solutions marketing at a B2B SaaS company, with a strong portfolio of sales enablement and long-form content
• Exceptional writing ability- you can produce a technically credible white paper and a punchy one-pager in the same week, and both will be genuinely good
• Deep experience building sales collateral that practitioners actually use: battlecards, comparison tables, custom decks, and objection-handling frameworks
• Strong research instincts- you know how to interview customers, synthesize competitive data, and turn raw information into clear strategic narrative
• Ability to work directly with Sales and CS teams, take direction from deal context, and turn around custom materials on tight timelines
• Comfortable owning projects end-to-end with minimal oversight- you set the brief, drive the process, and deliver the output
• Solid understanding of B2B SaaS buying cycles, particularly in technical or compliance-driven categories
• Experience marketing to mid-market buyers (100-2,000 employees) and understanding how procurement and evaluation processes differ at that scale
• Ability to develop and maintain a coherent competitive positioning strategy, not just a table of feature comparisons
• Familiarity with persona development, messaging frameworks, and the mechanics of category creation
• Experience in cybersecurity, compliance, GRC, or adjacent technical categories- you understand what SOC 2 actually means and why it matters to a buyer
• Experience building a product marketing function from the ground up at an early-stage startup
• Familiarity with tools like Figma for light layout and design work on collateral
• Experience with HubSpot for content distribution, nurture sequencing, and campaign tracking
• Background in sales engineering or solutions consulting- you understand how deals actually get done
• Ability to build and deliver presentations in person to senior stakeholders at prospect and customer accounts