WatchGuard TechnologiesRemote
Product Marketing Manager
United States
Full Time
2 hours ago
$120,000 - $130,000 USD
H1B Sponsor
Key skills
B2B product marketingCybersecurity marketingContent strategyProduct positioningMarket researchSalesforceWrikeProgram managementProduct ManagementCollaborationSales
About this role
WatchGuard Technologies, Inc. is a cybersecurity company seeking a Product Marketing Manager. The role involves owning outbound marketing messaging and content, collaborating with product managers, and ensuring the product's success in the market through effective messaging and engagement strategies.
Responsibilities:
- Devise messaging and content strategy in collaboration with Product Management that will drive sales success and product line growth
- Write and develop all forms of marketing content as prioritized by content maps – including web copy, eBooks, video scripts, infographics, buyer’s guides, display ads, landing page copy, interactive online tools, competitive battle cards, blog posts, product collateral, sales pitch decks, partner news articles, and more
- Develop product positioning and messaging that eloquently conveys our value proposition and differentiates our products in global markets
- Effectively communicate compelling product stories to the sales team, partners, and clients. Deliver necessary training, presentations, and demos to ensure they understand our value
- Plan and manage the launch of new products and releases while managing the cross-functional implementation of the launch plan
- Work with global teams by flexing from traditional 8 to 5 work hours to cross over time zones as needed
Requirements:
- 10 years of B2B product marketing experience
- 5+ years of B2B product marketing for a cybersecurity company
- Experience working for or marketing to IT Security professionals and Managed Service Providers
- Willing to travel up to 25% of the time
- Bachelor's in business/marketing or equivalent experience
- Able to explain technical concepts in written and verbal forms that make the value clear to technical and non-technical audiences
- Understand channel selling and passionate about working closely with our partners and field teams
- A PowerPoint presentation and webinar guru
- A Powerful storyteller, written and verbal, resulting in compelling marketing content that engages target audiences
- Able to independently manage objectives and deadlines from a home/remote office
- Experience in endpoint, SASE, Identity, MDR, or NetSec cybersecurity product marketing
- Advanced degree or certifications in business, marketing, or a technical field
- Experience with Wrike and Salesforce is a plus