Senior Manager, Business Development, Public Sector

Brother USA is a leading provider of home and office equipment, and they are seeking a Senior Manager, Business Development for the Public Sector. This role is responsible for defining and executing go-to-market strategies, driving new business development, and managing channel partners to ensure revenue growth and market expansion.

Responsibilities:

• Define, size, and prioritize market segments across Public Sector, Transportation & Logistics, Retail and Field Mobility verticals
• Conduct detailed market research on procurement structures, workflows, and competitive threats
• Oversee the development of go-to-market plans, business cases, and value propositions tailored by vertical
• Identify adjacent opportunities in Public Sector, Retail, Transportation and Logistics and related industries
• Provide innovative ideas and strategic direction to advance initiatives
• Lead discovery and development of new verticals, applications, and ecosystem relationships
• Actively seek out new opportunities for industrial labeling, mobile printing, and workflow integration
• Recruit, onboard, and develop strategic resellers, integrators, and ISVs aligned with BMS verticals
• Evaluate partner capabilities and establish mutually beneficial business models
• Create joint business plans and drive co-selling initiatives
• Support training, deal registration, and program compliance
• Drive technical integration of BMS products with partner solutions
• Prospect, qualify, and develop net-new opportunities across government agencies, retailers, and logistics providers
• Lead discovery, solution mapping, pilots, and proposals for complex sales cycles
• Build and maintain a robust pipeline of opportunities
• Engage key stakeholders and decision-makers to influence procurement and adoption
• Maintain accurate reporting, forecasts, and market intelligence
• Communicate results and insights to management with timely updates
• Collaborate with internal teams including Vertical Sales, Channel Sales, Product Management, and Marketing
• Represent BMS at industry events, conferences, and partner engagements

Requirements:

• Bachelor's Degree (or equivalent experience) in Business Administration, Marketing, or related business field
• Minimum 8 years a combination of relevant experience spanning the following areas: Experience in sales, business development, vertical marketing, product marketing/management and account management Experience with labeling solutions, mobile printers in information technology and industrial business sectors
• Minimum 5 years: Sales experience in a medium to large original equipment manufacturers
• Ability to penetrate and navigate large, complex end user organizations. Understanding, internalizing and influence their decision-making process to produce sales results
• Ability to seek out new end user opportunities and influence decision makers
• Creative, aggressive and analytical thinker with ability to identify market needs and propose/create solutions with strong value proposition to meet those needs
• Independent thinker that leads initiatives, develops and executes programs
• Innovative, growth-oriented thinker that demonstrates leadership capabilities and positions themselves as a vertical market specialist
• Ability to create and present strong sales and marketing strategy presentations with an in-depth understanding of sales/marketing principles
• Ability to collaborate effectively with internal and external stakeholders, exhibiting a customer-centric focus