Marketing Programs & Operations Supervisor

ANA is a recognized industry leader in the manufacturing sector, known for its commitment to customer service and operational excellence. The Marketing Programs & Operations Supervisor is responsible for delivering marketing campaigns, managing tradeshows, and overseeing marketing operations to ensure effective execution and performance tracking.

Responsibilities:

• Build and manage detailed campaign timelines from planning through launch
• Coordinate cross-functional execution across creative, digital, and data teams
• Oversee landing page builds, email deployment, and campaign configuration within HubSpot
• Ensure tracking, tagging, and reporting frameworks are in place prior to launch
• Maintain marketing calendar integrity and enforce deadline discipline
• Conduct structured post-campaign performance reviews
• Actively drive execution, not simply oversight
• Serve as the operational owner responsible for ensuring marketing programs move from concept to launch without execution gaps
• Own end-to-end planning and logistics for approximately 12 tradeshows annually, with 9 occurring January through April
• Coordinate tradeshow PR & sponsorship elements as part of overall event planning
• Manage vendor relationships, contracts, shipping, and on-site coordination
• Oversee booth asset coordination and production timelines
• Align tradeshow execution with sales objectives and campaign calendar
• Ensure lead capture systems are properly configured and tested prior to each show
• Ensure all tradeshow leads are routed accurately within 48 hours
• Deliver post-event ROI analysis and performance reporting within 10 business days
• Maintain operational excellence across all marketing events
• Travel required: approximately 30% (may include overnight and multi-day trips)
• Coordinate development and updates of approved sales collateral in partnership with marketing leadership and creative resources
• Organize and maintain a centralized repository of current sales materials
• Coordinate distribution of approved marketing materials to sales teams and reps
• Ensure tradeshow materials and digital campaigns align with approved sales tools
• Manage ANA corporate store platform and vendor relationships
• Oversee apparel, promotional items, and branded material inventory levels
• Coordinate forecasting and replenishment aligned with tradeshow calendar and seasonal demand
• Ensure brand compliance across all distributed merchandise
• Manage distribution processes to internal teams and independent representatives
• Monitor budget allocation and cost controls related to promotional materials
• Own the marketing intake, prioritization, and request assignment process across all campaigns, events, and support requests
• Maintain Asana governance and task accountability
• Enforce campaign launch readiness standards
• Coordinate HubSpot campaign builds and automation execution
• Monitor CRM hygiene and lifecycle integrity in partnership with the Data Coordinator
• Ensure dashboards and reporting cadence are maintained consistently
• Maintain visibility of all active campaigns, requests, and event preparations to ensure workload balance and deadline adherence
• Manage the structured intake and routing of marketing support requests from Sales, independent representatives, and internal departments
• Evaluate requests for completeness, business impact, and alignment with marketing priorities
• Assign requests to appropriate resources (Digital, Data, or supporting marketing functions) based on workload and urgency
• Establish and communicate expected timelines for request completion
• Personally execute requests when workload balance or urgency requires direct completion
• Maintain visibility of all active requests and ensure timely follow-through
• Escalate priority conflicts or resource constraints to marketing leadership when necessary
• Track request volume, turnaround time, and recurring request patterns to improve operational efficiency
• Owns campaign execution timelines
• Owns tradeshow operational decisions
• Owns workflow enforcement and readiness standards
• Owns corporate store and branded material management processes
• Supervises Digital and Data execution performance
• Owns prioritization of marketing execution work across campaigns, events, and internal requests
• Escalates strategic or brand conflicts to the VP of Marketing
• Directly supervise: Marketing Specialist- Digital, Marketing Data Coordinator
• Execution quality standards
• Performance coaching and accountability
• Ensuring digital campaign accuracy and reporting integrity
• Ensuring data accuracy, dashboard discipline, and reporting clarity
• Supervises execution standards, not brand strategy or messaging direction
• Set weekly execution priorities for Digital and Data functions aligned with campaign and event timelines
• Review campaign builds, digital deployments, and reporting outputs for accuracy before release
• Ensure digital and data resources are aligned with campaign schedules and event timelines
• Identify workload constraints and reallocate work when required
• Conduct regular workload reviews to ensure Digital and Data resources remain aligned with campaign, event, and reporting priorities
• Review, verify, and approve employee timesheets, sick time, paid time off (PTO), and floating holiday requests in a timely and accurate manner, ensuring compliance with company policies, payroll schedules, and applicable labor regulations
• Evaluate and manage time-off approvals with consideration for maintaining appropriate staffing levels to support operational needs and quality output
• Resolve discrepancies, address timekeeping issues, and coordinate with payroll as needed to ensure accurate and timely pay processing
• Actively manage employee performance by maintaining ongoing documentation related to skills, performance trends, development progress, and compliance
• Conduct regularly scheduled one-on-one meetings to provide coaching, feedback, and goal alignment
• Utilize documented insights to support annual performance reviews, performance management processes, succession planning, and informed management decision-making, including identifying high-potential talent and workforce readiness