Director of Product Management

New American Funding is seeking a visionary and execution-oriented Director of Product Management – CRM Technology to lead the strategy, buildout, and scaling of their custom CRM platform. This role involves owning the end-to-end product strategy for a critical sales technology platform and driving the development of a CRM tailored to mortgage lending workflows while integrating with external systems.

Responsibilities:

• Define and communicate a compelling long-term vision for our CRM and sales technology ecosystem
• Establish a clear roadmap for building a differentiated, mortgage-native CRM platform
• Architect the integration strategy across LOS, POS, Marketing Automation, Data Platforms, and third-party CRMs
• Translate company growth goals into measurable CRM outcomes (conversion, pull-through, speed-to-lead, retention, productivity)
• Evaluate build vs. partner decisions and drive ecosystem strategy
• Lead discovery, ideation, validation, and delivery of CRM capabilities
• Ensure the CRM supports retail, consumer direct, and partner-driven channels
• Drive API-first design to enable seamless integrations with third-party CRMs and internal systems
• Champion user experience and usability tailored to Loan Officers and Sales team s
• Develop, and mentor Product Managers and Product Owners
• Elevate product craft across discovery, strategy, prioritization, analytics, and execution
• Establish strong product operating rhythms: roadmap reviews, OKRs, metrics reviews, quarterly planning
• Create a culture of ownership, accountability, and customer obsession
• Develop future product leaders within the organization
• Partner with Engineering leadership to deliver scalable, high-quality solutions
• Collaborate with Sales and Marketing leadership to ensure CRM adoption and business impact
• Drive prioritization using frameworks such as RICE, WSJF, and data-driven evaluation
• Establish clear success metrics and continuously measure adoption, productivity, and ROI
• Lead executive-level updates and influence strategic decisions
• Lead conversion rates
• Speed-to-lead
• Sales productivity
• Loan Officer engagement & adoption
• Data visibility and pipeline transparency
• Revenue impact tied to CRM initiatives

Requirements:

• 10+ years of product management experience
• 5+ years leading and developing Product Managers and Product Owners
• Proven experience building or scaling CRM and/or Sales Technology platforms
• Strong experience in Mortgage Lending and understanding of the loan origination lifecycle
• Deep familiarity with CRM ecosystems (e.g., custom platforms, Salesforce, HubSpot, mortgage-specific CRMs, marketing automation tools)
• Experience designing API-driven platforms and system integrations
• Strong working knowledge of Agile methodologies (Scrum, Kanban, SAFe)
• Demonstrated ability to influence executive leadership and drive enterprise alignment
• Highly analytical with strong comfort leveraging product analytics and business metrics
• Exceptional communication, presentation, and storytelling skills