Director, Product Marketing Management

Storable is a leading technology platform serving the Storage, Marina, and RV/Campground industries. They are seeking a Director of Product Marketing Management to shape the go-to-market strategy for their products, focusing on building a best-in-class PMM function and driving successful product launches.

Responsibilities:

• Own the end-to-end GTM strategy for high-impact product launches, including positioning, value propositions, packaging, and pricing
• Build and operationalize launch frameworks and playbooks that drive cross-functional alignment and accountability
• Partner with GMs and Product leaders to define success metrics and track post-launch performance
• Develop clear, differentiated positioning for products, vertical solutions, and the Storable brand across channels and audiences
• Enable Sales and Customer Success with compelling battlecards, talk tracks, and content that drive conversion and retention
• Own and evolve solutions-selling frameworks across verticals
• Establish and lead a “Compete PMM” discipline to track competitive insights, win/loss trends, share of voice, and emerging threats
• Translate insights into actionable strategies that support Sales and influence Product direction
• Partner with Field Marketing and GMs to develop content for industry events, conferences, and customer engagements
• Support executives and field leaders with messaging and presentations that reinforce category leadership
• Drive the integration of AI into PMM and GTM workflows to improve speed, quality, and decision-making across positioning, ICP segmentation, competitive intelligence, and pricing
• Scale content and messaging while maintaining a clear, consistent, and differentiated narrative, operating as an “editor-in-chief” across launches, campaigns, and sales enablement
• Optimize messaging and GTM performance through structured experimentation (A/B testing) and continuous analysis of performance data
• Build and leverage feedback loops (Voice of Customer, win/loss insights, market signals) to refine positioning and ensure alignment with Product, Sales, and Marketing
• Lead, mentor, and grow a team of Product Marketers aligned to verticals and centers of excellence
• Establish clarity in roles and accountability (RACI) across launches, pricing updates, and cross-sell initiatives
• Elevate PMM output quality, delivering crisp narratives, operator-friendly language, and executive-ready materials
• Serve as the connective tissue between Product, Sales, Marketing, RevOps, and Finance
• Align closely with GMs and Product leaders to ensure PMM strategy drives demand generation, retention, and expansion
• Partner with Brand and Demand Generation teams to integrate PMM outputs across campaigns, web, events, and PR

Requirements:

• 10+ years of experience in Product Marketing or related GTM roles, with at least 3 years in a leadership capacity
• Proven track record of driving impactful product launches, building PMM functions, and partnering cross-functionally with Product and Sales
• Deep experience in SaaS and B2B environments; vertical market experience is a plus
• Strong ability to distill complex concepts into clear, compelling narratives and frameworks
• Demonstrated leadership experience, including developing talent and driving team performance
• Data-driven mindset with the ability to balance rigor and speed
• Experience leveraging AI tools to improve GTM strategy, execution, and outcomes
• Strong communication, collaboration, and stakeholder management skills