McGraw HillRemote
Marketing Manager, Math
United States
Full Time
2 hours ago
$76,000 - $100,000 USD
No H1B
Key skills
Marketing strategyDigital marketingSales enablementSFDCMarketoClient-facing experienceEvent managementMarket researchGoDecision MakingSales
About this role
McGraw Hill is a leading provider of digital and print educational resources, seeking a Marketing Manager, Math for their Higher Education division. The role involves developing and executing a comprehensive go-to-market plan, driving digital growth, and supporting sales enablement activities to exceed revenue goals.
Responsibilities:
- Work and thrive within an integrated cross-functional team focused on ALEKS Math
- Develop and execute a comprehensive, strategic go-to-market plan in coordination with the integrated team
- Work with team colleagues to identify and evaluate digital product and service opportunities focused on ALEKS
- Work with stakeholders to write and develop portfolio positioning and messaging in alignment with ALEKS platform strategy and ensure these are effectively communicated to target audiences
- Lead a customer acquisition process and customer delight plan across ALEKS Math
- Provide sales support and enablement to internal and external customers, including a team of ALEKS Sales Specialists
- Conduct customer and internal-facing presentations and trainings on a regular basis in both live and virtual environments
- Develop internal and external sales and training resources to help the organization promote the assigned portfolio, answer customer/rep inquiries, and troubleshoot special problems
- Analyze market trends and potential market opportunities and participate in market research, market planning, and product development
- Use data to drive decision making across portfolio and share best practices with the team
Requirements:
- Minimum 3-4 years of client-facing Sales and/or Marketing experience
- Strong understanding of emerging marketing trends, technologies (especially SFDC, Marketo), and integration strategies
- Strong ability to identify, prioritize, and execute marketing objectives to grow market share, promote customer retention, and drive revenue
- The ability to consistently meet deadlines, and on occasion, turn projects around in a short timeframe
- Success in managing and delivering virtual and/or live events and conducting compelling presentations—both internally and externally
- Ability to travel up to 35%