Digital Marketing Specialist

Description

Flexible Lifeline Systems is seeking a Digital Marketing Specialist is with a focus on digital marketing strategies, along with some experience of digital content creation as well as CRM to join a growing marketing team. The role will bring a combination of subject matter expertise as well as an ability to execute numerous tasks and projects.  We are located in North Houston.  This is a on-site role.

WHY WOULD YOU ENJOY WORKING IN THIS ROLE?

It is the perfect opportunity for someone with a passion for digital marketing and who wants to make an impact. We are looking for someone to own, lead and scale our digital marketing efforts as part of a marketing team.

SCOPE OF RESPONSIBILITIES

Lead, coordinate, monitor and assist in the implementation of marketing initiatives which includes but are not limited to:

• SEM:  Ability to lead, develop, implement, and then expand (based on ROI) a paid search program. The SEM strategy is expected to be a component of a larger integrated marketing campaign as well as to be a standalone and ongoing program.
• SEO & LLM Optimization:  Ability to Lead the development and execution of strategies to increase top-10 keyword rankings and brand visibility within AI-generated responses (LLM Optimization). This includes auditing content for "answer engine" compatibility, optimizing for search volume, and managing inbound/outbound linking to build authority across traditional and generative search platforms.
• Website Editing and Content Creation:  While the role is intended to focus on SEM, SEO and LLM we are looking for someone with broader experience and the ability to get involved in supporting website development and edits and other ad-hoc digital marketing areas as needed. 
• Lead Generation:  It is expected that SEM, SEO and AEO will be a primary driver of generating MQLs and SQLs. The Specialist will be responsible for implementing tactical plans to deliver the maximum number of quality leads that convert to sales funnel opportunities and revenue. 
• Tactic level expertise: This role will be the subject matter expert for SEM, SEO, AEO website maintenance and development. Experienced in preparing monthly, quarterly and yearly KPI reports on digital marketing efforts.

Requirements

 SEM & SEO experience within a B2B marketing environment -Experience for brands with a solution based go to market strategy that includes some type of high value technical hardware/equipment + service with a sector/industry concentration.

Martech familiarity - Comfortable working with Tracking Data Analysis tools, WordPress CMS and Microsoft Dynamics or similar CRM tools.

Capability building, backed by results - As part of the interview process, candidates will be asked to provide supporting KPIs that demonstrate their knowledge and success from past campaigns.

Additionally, candidate must possess

• 5+ years in paid search campaigns such as Google AdWords and Bing Ads.
• 5+ years in SEO optimization strategies.
• 2+ years in LLM Optimization for Google AI, ChatGPT, Gemini
• 3+ years implementing SEO & SEM plans for high value B2B solutions.
• 3+ years of WordPress or related content management systems (CMS).
• 3+ years in Digital Analysis & Reporting.
• 3+ years experience with Project Management tools.

KPI’s 

• CPC
• CPL
• CPA
• LLM SEO 
• % keywords in top 10
• Marketing Qualified Leads (MQL) 
• Sales Qualified Leads (SQLs)/Opportunities
• Funnel opportunity revenue
• Marketing generated revenue

The Digital Marketing Specialist will be part of a growing team of 3 and will report to the Regional Marketing Manager.  The Flexible Lifeline office is located in Houston, TX.  This is an in-office role.

PERSONALITY PROFILE 

• Results oriented

• Self-directed/motivated 

• Channel Ownership 

• Sense of urgency 

• Enthusiastic 

• High integrity and trustworthy 

• Selfless and team-centric 

COMPENSATION & BENEFITS 

• Competitive base salary 

• 401K

• Comprehensive healthcare benefits 

• Vacation/ PTO

Physical Demands:

The work environment characteristics described here are representative of those an employee may encounter while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to talk, hear, sit, climb, balance, stoop, kneel and crouch. The employee frequently is required to work on a computer, operate standard office equipment, stand, walk, use hands to finger, handle or feel, and reach with hands and arms. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.

Flexible Lifeline Systems, Inc. (FLS):

Flexible Lifeline Systems, Inc. is the premier fall protection solution provider in North America. By utilizing our in-house engineering, drafting, fabrication, manufacturing and installation capabilities, FLS provides fall protection solutions to the military, industrial, aviation and commercial markets. www.fall-arrest.com. FLS offers a casual but fast-paced work environment with a competitive salary & benefits package. 

Flexible Lifeline Systems, Inc. is an Equal Opportunity employer. All qualified applicants will receive consideration for employment and will not be discriminated against on the basis of race, color, religion, age, sex, disability, marital or veteran status, place of national origin or other categories protected by law.