Social Media Manager

Level: L3
Location: Gurgaon (Hybrid)
Department: Commercial COE\Global Marketing – Digital
Reports to: Udit Gupta

Role Overview

ERM is seeking a highly skilled, innovative, and audience‑obsessed Social Media Manager to lead and evolve our global organic social media presence. This role will own ERM’s social media strategy end‑to‑end, shaping how the firm is represented externally across priority platforms and audiences.

This is a senior individual‑contributor role (with no direct line management responsibility). This role sits at the intersection of strategy, creativity, data, and storytelling. The post holder will work closely with global regional teams, senior leaders (including the CEO) and the internal subject matter experts to elevate ERM’s brand, thought leadership and corporate reputation.

This role requires a strong balance of strategic thinking and hands-on experience. The Senior Social Media Manager will translate complex technical (design and content) and sustainability‑led topics into compelling, audience‑first social content, while using performance data and insights to continuously optimize impact. A key component of the role is the design and delivery of scalable employee advocacy and internal influencer programs, activating ERM leaders and experts to extend reach, credibility and engagement across priority markets.

The Senior Social Media Manager plays a critical role in safeguarding ERM’s brand integrity and reputation, ensuring social activity is consistent, compliant, and aligned to ERM’s values, positioning and growth priorities.

Key Responsibilities

1. Social Media Strategy & Leadership

• Lead the development and continuous optimization of ERM’s global social media strategy across LinkedIn, X, Facebook, and future emerging platforms.
• Define the social content approach for brand, leadership and priority themes - leveraging insights from cross-channel analysis.
• Establish governance, best practices and standards for all ERM social content globally.

2. Executive & Internal Influencer Support

• Partner directly with senior leaders - including the CEO, Executive Committee, global industry leads and key internal influencers - to craft and grow their social presence.
• Develop content calendars, thought‑leadership narratives, scripts and social assets tailored to each leader’s voice and objectives.
• Provide coaching and insights to help senior leaders increase engagement and credibility online.

3. Global Coordination & Collaboration

• Work seamlessly with regional and industry marketers, campaign leads and content owners to integrate social activity into campaign marketing plans.
• Ensure all social activity is audience‑led and aligned with ERM’s brand positioning, sustainability themes, and Growth Initiatives.
• Coordinate with paid media and PPC efforts to identify strong content, boost ERM’s presence, and strategically combine organic and paid efforts to increase engagement rates, grow the audience, etc.

4. Content Creation & Production

• Produce (or oversee production of) high‑quality, visually engaging social content - including graphics, carousels, short-form videos, simple animations, audiograms and stories.
• Work hands‑on with Adobe XD, Canva or similar tools to create assets.
• Identify social-first creative opportunities that elevate the brand and drive engagement.

5. Data, Analytics & Optimization

• Analyze performance using platform analytics, website traffic dashboards etc and use this to pivot campaign tactics quickly as well as inform adaptations of the longer-term strategy.
• Monitor industry trends to stay on top of the latest platform developments; and pay particular attention to the activities of competitors on social platforms.
• Deliver actionable monthly and quarterly insights to internal stakeholders.
• Use data to test, refine and evolve content formats, posting strategies, audience targeting, and multi-channel performance.

6. Employee Advocacy & Social Amplification

• Develop and manage ERM’s employee advocacy strategy, leveraging platforms such as Real Links
• Train and support internal contributors globally - especially senior leaders and technical experts - to expand their online impact.
• Build a scalable, repeatable rhythm for distributing content to employees for amplification.

7. Social Media Governance & Brand Integrity

• Safeguard brand reputation by ensuring all content adheres to ERM style, brand and compliance guidelines.
• Monitor cultural, political, and ESG‑related sensitivities to ensure ERM’s social presence remains trusted and credible.
• Support risk and issues management for social activity globally.
• Support ERM employees to deliver social posts about ERM which will resonate with audiences, while staying consistent with ERM style, brand and tone of voice.

Skills & Experience Required

Essential

• 6–10 years of experience in social media management (priority platform is LinkedIn), digital content, and/or brand marketing.
• Proven track record in shaping and owning global or multi-market social media strategies.
• Strong writing and storytelling skills tailored to senior audiences and technical subject matter.
• Hands-on design capability (e.g., Adobe Illustrator, Photoshop, After Effects, Premiere Pro, Canva, Storykit or other simply animation/ video software).
• Basic-to-intermediate video editing and motion design skills.
• Deep experience with LinkedIn and LinkedIn analytics; familiarity with employer branding and executive visibility strategies.
• Demonstrable ability to be both creative and data driven.
• Experience running employee advocacy programs or activating internal influencers.

Desirable

• Experience in professional services or consulting
• Experience collaborating directly with C‑suite or senior leadership.
• Working knowledge of marketing automation and CRM data to inform segmentation and personalization.
• Familiarity with sustainability topics, ESG trends, and corporate reputation drivers.

Behavioral Attributes

• Confident, proactive, and comfortable working with senior stakeholders.
• Highly organized with excellent project management skills.
• Able to simplify complex topics into compelling, accessible narratives.
• Curious, experimental, and always scanning the horizon for new social trends.
• Collaborative and culturally aware, with the adaptability needed for a global role.

Success Measures

• Growth in key organic social KPIs: engagement, reach and follower quality.
• Increased visibility and influence of senior leaders (measured via engagement, reach and audience relevance).
• High stakeholder satisfaction across global marketers and executive sponsors.
• Strong performance of content linked to strategic campaigns and brand initiatives.
• Successful adoption and measurable impact of employee advocacy efforts.