Guild is a company that believes talent is everywhere and that opportunity should be too. They are seeking a Senior Marketing Manager to lead their relationship with USOPP and the Olympic ecosystem, managing executive stakeholders and driving sponsorship activations to connect Guild's mission to a global audience.
Responsibilities:
- Serve as Guild’s primary point of contact for USOPP and Olympic ecosystem stakeholders
- Own day-to-day partnership management and long-term strategic relationship development
- Drive executive-level engagement with key stakeholders across Team USA and LA28
- Ensure alignment across legal, brand, communications, events, and executive teams
- Identify and unlock incremental value within the Olympic ecosystem (athletes, governing bodies, sponsors, affiliates)
- Lead end-to-end sponsorship activation strategy across digital, social, storytelling, events, and executive engagement
- Develop and execute flame-to-flame activation plans leading into LA28
- Translate sponsorship rights into measurable commercial impact
- Partner closely with Brand, Comms, Field Marketing to deliver high-quality activations
- Ensure cohesive narrative and visibility across key tentpole moments (e.g., Milan, LA28 milestones, athlete initiatives)
- Define Guild’s long-term LA28 strategy, including positioning, investment pacing, and activation roadmap
- Clarify role ownership and cross-functional governance for Olympic efforts internally
- Lead agency evaluation and sourcing (as needed) to support activation scale
- Develop a multi-year strategic plan that aligns Olympic investments with Guild’s enterprise growth objectives
Requirements:
- 6-10 years of experience in sports marketing, brand partnerships, or sponsorship strategy
- Demonstrated experience managing complex, high-visibility partnerships with multiple stakeholders
- Proven ability to design and execute integrated marketing activations tied to sponsorship rights
- Executive presence and comfort engaging C-suite leaders and external partners
- Strong commercial instinct - able to translate sponsorship into tangible business value
- Experience navigating matrixed organizations and leading cross-functional alignment
- Experience working within or alongside the Olympic ecosystem strongly preferred
- Agency management experience strongly preferred