Marketing Analytics & Attribution Manager

Keeper Security, Inc. is one of the fastest-growing cybersecurity software companies that protects thousands of organizations and millions of people in over 150 countries. They are seeking a Marketing Analytics & Attribution Manager who will be responsible for optimizing marketing performance reporting and attribution modeling to drive pipeline and revenue growth. This role involves collaborating with various teams to standardize measurement frameworks and ensure data integrity across systems.

Responsibilities:

• Optimize and maintain standardized marketing dashboards, reports and KPIs to track campaign and channel performance
• Run marketing funnel analysis with lifecycle specialist to identify bottlenecks and optimization opportunities
• Own and evolve Keeper’s marketing attribution framework (first-touch, multi-touch, pipeline attribution models, etc.) to accurately measure marketing’s contribution to revenue
• Standardize campaign tracking processes across HubSpot and Salesforce, including UTM governance, taxonomy, naming conventions and documentation
• Work with Marketing Operations team to ensure accurate data flow from campaign execution through CRM and reporting systems
• Deliver executive-level reporting that translates complex data into actionable insights
• Conduct cohort analysis, channel performance reviews and ROI reporting to inform budget allocation decisions
• Own marketing data integrity by implementing data validation processes, audits and ongoing governance best practices
• Support forecasting and pipeline modeling efforts with data-driven insights
• Continuously evaluate reporting tools, BI integrations and analytics capabilities to improve scalability and automation
• Provide mentorship and thought leadership across the Marketing Operations team, elevating reporting frameworks, attribution strategy and data-driven decision making capabilities across the organization

Requirements:

• 5+ years of experience in Marketing Analytics, Marketing Operations Analytics or Revenue Marketing Analytics within B2B SaaS
• Strong expertise in HubSpot reporting and Salesforce reporting (advanced user required)
• Experience designing and managing attribution models and campaign tracking frameworks
• Advanced proficiency in data visualization and reporting tools; Google Analytics 4 (GA4) experience required
• Strong understanding of lead lifecycle management, funnel metrics and revenue reporting
• Experience analyzing MQL conversion performance and pipeline impact
• Exceptional analytical skills with the ability to synthesize large datasets into clear, strategic insights
• Deep attention to detail and commitment to data accuracy and governance
• Must be a highly motivated self-starter who takes initiative, operates with a strong sense of ownership, and proactively drives projects forward
• Experience working cross-functionally with Marketing, RevOps and Sales
• Bachelor's degree in Marketing, Business, Analytics or a related field
• Experience in cybersecurity or high-growth B2B SaaS environments
• Experience working with BI tools (Tableau, Looker, Power BI, SuperMetrics or similar)
• Experience supporting ABM and outbound performance measurement
• HubSpot certifications
• Experience with data warehouse environments and advanced SQL
• Experience using project management tools such as Monday.com