Sr. Manager, Brand & Market Engagement

Eastman is a global specialty materials company that enhances the quality of life through innovative products and solutions. The Senior Manager, Brand & Market Engagement is responsible for shaping strategic communications and market engagement, ensuring the company's brand and go-to-market strategies are effective and impactful across global markets.

Responsibilities:

• Translate business strategies, market dynamics and customer insights into clear, actionable communications strategies that deliver outcomes
• Serve as a thought leader on emerging marketing, industry trends, customer-engagement, and competitive dynamics, using these insights to develop innovative communications plans that drive measurable results
• Maintain a deep understanding of industry trends, customer needs, and competitive dynamics to inform enterprise and segment-level strategies
• Leverage deep digital know-how to build strong digital elements into marcom strategies to drive measurable ROI
• Lead teams in developing integrated, multi-channel market engagement strategies grounded in unified brand storytelling, audience-centric communications, channel excellence, and modern marketing technologies that drive growth and strengthen brand positioning
• Act as a senior strategic advisor to business leaders, providing clarity, thought leadership, and counsel on brand, communications, and market engagement strategies
• Guide teams in creating compelling messaging frameworks, brand narratives, and go-to-market plans grounded in customer value
• Steward brand architecture and governance, ensuring consistent application of corporate and product brand standards globally
• Translate complex strategic needs into clear briefs and stakeholder presentations that accelerate progress and drive decision making
• Build trust and alignment with senior leaders across marketing, business, product, operations, and executive teams; navigate complex priorities and drive consensus
• Oversee execution of complex, cross-functional marketing initiatives, ensuring strong planning, resource allocation, and budget discipline
• Coach teams on communication excellence: including clear briefs, high-impact presentations, executive-ready narratives, effective customer communications and more
• Ensure teams consistently deliver insight-driven recommendations that optimize channel mix, creative effectiveness, and engagement outcomes
• Ability to effectively manage budgets and marketing investments based on strategic value, commercial needs, and market impact
• Guide teams in aligning marcom priorities with broader business goals, ensuring disciplined tradeoff management
• Drive accountability for marketing performance, ensuring clear reporting of ROI, insights, and continuous improvement actions
• Champion robust measurement frameworks, KPI development, and performance dashboards across all market engagement activities
• Ensure accurate project planning, resource management, agency oversight, budget management, and prioritization across workstreams
• Champion adoption of best practices, templates, scalable processes, and playbooks that improve speed, quality, and efficiency
• Drive process optimizations among cross-functional teams to deliver efficiency and effectiveness
• Empower teams to deliver strategic, innovative communications plans that advance business objectives and drive results
• Lead and develop account team talent by creating a culture of strategic excellence, innovation, and continuous improvement
• Build team capability around innovative strategic communications, new technologies, brand management, data-driven thinking, storytelling, integrated planning, and stakeholder influence
• Foster cross-team collaboration to maximize team impact

Requirements:

• Bachelor's degree required. Preferred in marketing, communications, business, journalism or related field
• Experience: +12 years of marketing or communications experience preferred
• Exceptional leadership skills including a track record of successfully mentoring and growing team capabilities
• Ability to counsel senior executives with confidence, to create win-win outcomes in conflict scenarios
• Strong ability to influence and guide cross-functional alignment, including ability to say ‘no'
• Consistently brings a positive, solutions-first mindset; diagnoses issues and delivers practical, timely resolutions
• Expertise in modern marketing channels, analytics, digital platforms, AI and marketing technologies
• Stellar influencing and negotiation skills with experience navigating complex organizational structures and multiple stakeholders
• Excellent verbal and written communications, organization, budgeting, and management skills
• B2B experience preferred, but not required
• Asana
• Proficient in Microsoft office – PowerPoint, Word, Excel
• Salesforce – experience managing campaigns and cases