Director of Product Marketing

LivTech is a company focused on healthcare technology, and they are seeking a Director of Product Marketing and Content. This senior leadership role involves defining and operationalizing the go-to-market strategy across business segments while leading a team and collaborating cross-functionally.

Responsibilities:

• Own and evolve LivTech's positioning and messaging framework across all three market segments — Residential, In-Home, and Physician
• Ensure messaging is differentiated, clinically credible, and resonant with distinct buyer personas across each segment
• Partner with the CMO to develop and maintain the parent brand narrative and ensure consistency across product lines and acquired brands
• Build and maintain a rigorous competitive intelligence program across all three segments
• Synthesize market, buyer, and competitor insights into actionable guidance for product, sales, and marketing teams
• Monitor market trends in post-acute healthcare technology and translate them into strategic recommendations
• Develop and maintain a comprehensive sales enablement library — pitch decks, battle cards, objection handling guides, ROI tools, and segment-specific collateral
• Partner closely with sales leadership and BDR teams to ensure enablement materials are actually used and continuously improved based on field feedback
• Support onboarding of new sales and BDR team members with segment-specific product and market training
• Lead go-to-market planning and execution for new product launches and feature releases across all segments
• Coordinate cross-functionally with product management, sales, and customer success to ensure launch readiness
• Define launch objectives, success metrics, and post-launch reporting cadence
• Design and execute ongoing customer research programs — win/loss analysis, buyer interviews, persona development, and customer advisory inputs
• Translate research findings into messaging updates, enablement improvements, and product feedback loops
• Maintain deep expertise in post-acute healthcare buyer dynamics across facility-based, home-based, and physician market segments
• Own the content strategy tied to product positioning across all three segments — ensuring content reflects and reinforces LivTech's messaging framework
• Oversee development of high-value content assets including white papers, case studies, solution briefs, blog posts, and segment-specific thought leadership
• Partner with the brand and campaign teams to ensure content is activated effectively across channels
• Build and maintain a content calendar aligned to product launches, campaigns, and industry moments
• Establish LivTech's thought leadership voice in post-acute healthcare technology
• Own customer marketing and advocacy programs — including reference management, customer case studies, and customer advisory board coordination
• Serve as the primary point of contact for industry analysts including KLAS, Gartner, and Black Book
• Manage analyst briefings, inquiry calls, and research participation to ensure LivTech is accurately and favorably represented in analyst coverage
• Monitor analyst reports and ratings for competitive insights and incorporate findings into positioning and sales enablement materials
• Partner with the CMO to develop an analyst relations strategy that builds LivTech's credibility and visibility in the post-acute healthcare technology market
• Lead, develop, and retain a team Product Marketing Managers aligned to each business segment
• Set clear goals, provide regular coaching, and create a high-performance team culture
• Partner with the CMO to evolve the PMM org structure as the business scales

Requirements:

• Senior leadership experience in product marketing
• Experience in defining and operationalizing go-to-market strategies
• Ability to lead a team of Product Marketing Managers
• Cross-functional collaboration skills with product, sales, and customer success teams
• Expertise in market intelligence and competitive analysis
• Strong storytelling and messaging skills
• Experience in sales enablement and developing sales collateral
• Proven track record in product launches and go-to-market execution
• Experience in customer and market research methodologies
• Ability to develop and execute content strategies
• Experience in managing analyst relations and industry analyst interactions
• Leadership skills to develop and retain a high-performance team
• Experience in post-acute healthcare technology
• Familiarity with buyer personas in healthcare segments
• Experience in managing customer marketing and advocacy programs
• Ability to establish thought leadership in the industry
• Experience with content development for various channels