Sr. Product Manager, Growth & Monetization

Digital Media Solutions is a performance-driven digital marketing company that connects consumers and brands through data, technology, and proprietary media platforms. The Senior Product Manager, Growth & Monetization will drive revenue optimization across traffic acquisition and monetization, focusing on improving performance from acquisition flows to lead monetization.

Responsibilities:

• Own the roadmap for capabilities that support growth and monetization across marketing and product systems
• Analyze internal processes to identify workflows and operational bottlenecks that can be improved through automation or improved systems
• Design solutions that reduce manual work and improve operational efficiency
• Apply AI-forward thinking to help prepare our systems for increasing levels of automation
• Partner with engineering, data, and business teams to deliver product capabilities
• Translate business needs into clear product requirements
• Lead the product lifecycle from discovery through launch and iteration
• Define product requirements, user stories, and success metrics
• Communicate roadmap progress and outcomes to stakeholders
• Ensure alignment across teams on priorities and delivery
• Identify new verticals, traffic channels, or monetization opportunities when unit economics support expansion
• Evaluate performance data to guide investment decisions and growth initiative

Requirements:

• 5+ years of experience in product management or technical product roles
• Experience working closely with engineering teams
• Proven experience delivering internal systems, operational tools, or product capabilities
• Experience in high-scale web or data-driven environments
• Understanding of system integrations and how platforms connect across products
• Familiarity with AI tools such as Claude Code
• Experience working in Agile product development environments
• Ability to translate operational workflows into product requirements
• Strong communication and collaboration skills across technical and non-technical teams
• Ability to drive alignment and prioritize complex initiatives
• Strategic thinker with strong analytical and problem-solving skills
• Experience in digital marketing, adtech, or lead generation platforms
• Experience building internal tools or systems that support marketing or revenue operations
• Familiarity with large-scale marketing data or analytics environments