Digital Media Solutions is a performance-driven digital marketing company that connects consumers and brands through data, technology, and proprietary media platforms. The Senior Product Manager, Growth & Monetization will drive revenue optimization across traffic acquisition and monetization, focusing on improving performance from acquisition flows to lead monetization.
Responsibilities:
- Own the roadmap for capabilities that support growth and monetization across marketing and product systems
- Analyze internal processes to identify workflows and operational bottlenecks that can be improved through automation or improved systems
- Design solutions that reduce manual work and improve operational efficiency
- Apply AI-forward thinking to help prepare our systems for increasing levels of automation
- Partner with engineering, data, and business teams to deliver product capabilities
- Translate business needs into clear product requirements
- Lead the product lifecycle from discovery through launch and iteration
- Define product requirements, user stories, and success metrics
- Communicate roadmap progress and outcomes to stakeholders
- Ensure alignment across teams on priorities and delivery
- Identify new verticals, traffic channels, or monetization opportunities when unit economics support expansion
- Evaluate performance data to guide investment decisions and growth initiative
Requirements:
- 5+ years of experience in product management or technical product roles
- Experience working closely with engineering teams
- Proven experience delivering internal systems, operational tools, or product capabilities
- Experience in high-scale web or data-driven environments
- Understanding of system integrations and how platforms connect across products
- Familiarity with AI tools such as Claude Code
- Experience working in Agile product development environments
- Ability to translate operational workflows into product requirements
- Strong communication and collaboration skills across technical and non-technical teams
- Ability to drive alignment and prioritize complex initiatives
- Strategic thinker with strong analytical and problem-solving skills
- Experience in digital marketing, adtech, or lead generation platforms
- Experience building internal tools or systems that support marketing or revenue operations
- Familiarity with large-scale marketing data or analytics environments