Senior Product Marketing Manager

Spark Advisors is a company focused on building innovative healthcare technology to assist Medicare brokers and agencies. The Senior Product Marketing Manager will own the full product marketing function, leading go-to-market strategies, developing content, and driving broker adoption and growth.

Responsibilities:

• Own Spark's core platform narrative and messaging framework across Medicare brokers and agencies
• Develop and maintain differentiated positioning for Spark's products and capabilities
• Build and evolve buyer personas grounded in ongoing market research and customer conversations
• Maintain competitive intelligence and communicate findings across the organization
• Lead end-to-end GTM execution for product and feature launches, from strategy through post-launch measurement
• Own cross-functional launch readiness across product, design, DG, sales, and customer success
• Define and track success metrics tied to awareness, adoption, and sales impact
• Develop GTM strategy for new offerings, new product tiers, and new broker or agency segments
• Partner with product and revenue leadership to inform roadmap prioritization with market and competitive insight
• Build the strategic POV on where Spark plays and how we win in each segment
• Create and direct content and programs that position Spark as a technology leader in the Medicare brokerage space
• Produce thought leadership, product-focused content, and adoption-driving materials — as both creator and strategist
• Partner with demand gen and content marketing to extend reach and drive awareness
• Leverage AI tools to accelerate research, content creation, and synthesis
• Build on Spark's existing foundation to develop lifecycle programs that drive product adoption and broker engagement
• Design communications that help brokers and agencies get more value from Spark's platform and capabilities
• Partner with customer success and product to identify adoption gaps and address them through marketing programs
• Own the broker acquisition narrative and the toolkit that supports it: pitch decks, battlecards, one-pagers, objection handling guides
• Partner with sales on messaging strategy for new agency segments and product offerings
• Run enablement trainings and ensure field teams can confidently represent Spark's value proposition

Requirements:

• 5–8+ years of product marketing experience in B2B technology — you've been in the seat long enough to own something real
• Proven track record of owning GTM strategy and launch execution for a net-new product, product tier, or customer segment
• Strong positioning and messaging skills, with work samples you're proud of and a clear point of view on what makes great PMM craft
• Experience building sales enablement programs and the collateral that helps field teams win deals
• Demonstrated ability to learn quickly and adapt to new industries, products, and personas
• Highly curious by nature: you ask a lot of questions, do your own research, and think things through before acting
• True cross-functional ownership — you've driven projects across product, sales, and marketing and held accountability for outcomes
• Strong IC writing and content creation skills — you can produce polished assets, not just briefs
• Proficient with AI tools to accelerate your work
• Comfortable operating in a build environment with limited historical infrastructure
• Experience in health tech, insurance tech, or a similarly complex or regulated industry
• Customer marketing or lifecycle marketing experience
• Familiarity with channel or partner-led GTM motions
• Experience at a high-growth startup where you've had to build from scratch