Principal Product Marketing Manager

GoFundMe is the world’s most powerful community for good, dedicated to helping people help each other. They are seeking a Principal Consumer Product Marketing Manager to lead high-impact, consumer-facing product initiatives across their platform, focusing on developing comprehensive go-to-market strategies and driving measurable outcomes across the product lifecycle.

Responsibilities:

• Lead the development and execution of comprehensive go-to-market strategies from planning and stakeholder alignment through asset creation, activation, optimization, scaling, reporting, and iteration, translating business objectives and user needs into full-funnel marketing and channel strategies that drive adoption, engagement, and growth
• Define and operationalize audience segments, tailoring messaging and tactics to motivations, and optimizing continuously with behavioral and performance data, journey mapping, and competitive insights
• Establish, track, and communicate performance metrics that clearly demonstrate product marketing’s impact, while building and maintaining scalable messaging frameworks, positioning guides, and audience strategies for cross-team use
• Synthesize complex product and research insights into differentiated narratives that resonate with users, stand out in the market, and adapt to changing trends
• Leverage quantitative and qualitative insights, using research as a foundational input, while partnering with Product, Data, Marketing, and Design to validate hypotheses, guide the roadmap, and optimize performance
• Serve as the connective tissue across teams, aligning Marketing, Comms, Social, and Growth on priorities, deliverables, and goals, while proactively mitigating risks, surfacing product pivots, and leading with rigor, clarity, and a bias toward action
• Drive ongoing performance through retrospectives, testing, iteration, and scaling, driving innovative strategies and maintaining a consumer-first approach

Requirements:

• 7+ years of Consumer Product Marketing experience within fintech, financial services, or other regulated industries
• A strong track record of bringing 0–1 products to market and driving measurable impact through strategic launches and growth initiatives
• Proven success of independently owning high-impact product launches, including testing frameworks and full-funnel marketing campaigns
• Exceptional ability to synthesize ambiguity into actionable strategy, bringing clarity through a scrappy, resourceful, and bias-for-action approach
• Mastery of product storytelling, messaging frameworks, and positioning across varied user segments and lifecycle stages
• A consumer-obsessed mindset, consistently advocating for user-first thinking and grounding decisions in user behavior and research
• Excellent project management, communication, and stakeholder engagement skills
• Familiarity with tools such as Figma, ClickUp, Amplitude, and Slack to drive GTM planning and collaboration