Compunnel Inc.Remote
Ads Product Marketing Manager
United States
Contract
2 hours ago
$65 - $68 USD
H1B Sponsor Likely
Key skills
AdTech Product MarketingProduct ManagementDataGo-to-Market StrategySQLMarketing RolesCPG Industry ExperienceRestaurant Industry ExperienceGoAnalyticsAccount ManagementSales
About this role
Compunnel Inc. is seeking an Ads Product Marketing Manager to support B2B marketing strategies that drive adoption and engagement for advertising products. The role involves collaborating with various teams to define product positioning and executing marketing programs to achieve scalable growth.
Responsibilities:
- Support B2B marketing strategies that drive adoption and engagement for new and existing advertising and promotions products
- Partner with Product, Sales, and Business Strategy teams to scale advertiser adoption
- Define product positioning, messaging, naming, and value propositions for the ads and promotions platform
- Partner with research and analytics teams to generate audience insights and identify market opportunities
- Conduct original research to understand advertiser needs and inform product and marketing decisions
- Use insights to influence product roadmap development
- Lead cross-functional initiatives to execute marketing programs at scale
- Collaborate closely with Product Management, Engineering, Communications, Events, Business Strategy, Finance, and Analytics teams
- Support experimentation and optimization to achieve product-market fit and scalable growth
- Build strong relationships with senior product leaders and key stakeholders
- Work closely with customer-facing teams including Sales and Account Management to support advertiser success
Requirements:
- 6+ years of professional experience in:
- AdTech Product Marketing
- Product Management
- Marketing roles in corporate or startup environments
- Experience working in the CPG or restaurant industry, either:
- In-house
- At an agency
- As a consultant
- Proven track record of leading successful go-to-market launches that drive product adoption and business impact
- Strong data and analytics capabilities including:
- Market and segment sizing
- Forecasting
- Campaign performance analysis
- Experience collaborating with cross-functional teams, including:
- Marketing
- Product
- Sales
- Strategy / Operations
- Experience with SQL
- Background in AdTech platforms or digital advertising ecosystems