Marketing Manager - Small Business

H&R Block is dedicated to helping people and inspiring confidence in their clients and communities. They are seeking a Marketing Manager to deliver email and SMS marketing plans for their Small Business line, focusing on client retention and revenue growth through effective marketing strategies.

Responsibilities:

• Deliver email and SMS marketing plans to retain prior clients, win back former clients and increase revenues for our Small Business line of business
• Manage and coordinate a subset of the marketing programs and be responsible for coordination and management of plan development, audience definition, creative development, approvals, quality assurance, reporting and analysis
• Collaborate closely with the Small Business Senior Email Marketing Manager and the Small Business Market Strategy Director to ensure email strategy flows through execution and stays aligned with business goals
• Collaborate with the SMB business partners, other internal stakeholders and external agency partner where appropriate
• Assist in Small Business email marketing including campaign development, segmentation, automation, A/B testing, and performance analysis
• Regularly analyze performance data such as open rates, click-through rates, and conversions to identify opportunities to enhance personalization, targeting, and customer journey optimization
• Collaborate and communicate with agency and internal teams to create a high level of awareness of marketing programs, strategic alignment and successful execution
• Leverage first-party data to create targeted, dynamic content that drives engagement and conversions
• Develop clear, actionable briefs outlining campaign details, goals, target audience, and KPIs
• Stay up to date with industry trends, new emerging technologies, and the competitive landscape

Requirements:

• Bachelor's degree in marketing, business, or other related field or an equivalent combination of education and experience
• 3-5 years of experience in email marketing, CRM, or a related field
• Strong communicator with exceptional project management skills, who thrives in a collaborative environment and has the ability to work effectively with cross-functional teams
• Motivated individual who consistently takes initiative and proactively seeks out opportunities to add value beyond core responsibilities
• Demonstrated analytical and problem-solving skills, use of data to drive decision-making, and crafting data into a meaningful channel-level story
• Proficiency in MS Word, Excel, and PowerPoint
• Creative thinker with a customer-centric mindset and a passion for delivering exceptional customer experiences
• Experience using Tableau, Salesforce Marketing Cloud and Adobe Journey Optimizer
• Familiarity with Small Business audiences and franchised, multi-unit retail services