Director of Product Marketing

Twelve Labs is pioneering the development of cutting-edge multimodal foundation models that comprehend videos like humans. They are seeking a Director of Product Marketing to translate breakthrough video AI technology into compelling narratives for diverse audiences, bridging the gap between product innovation and customer understanding.

Responsibilities:

• Create and evolve TwelveLabs' messaging frameworks and product positioning, then collaborate to transform them into inspirational stories that resonate
• Develop messaging that speaks authentically to vastly different audiences: developers implementing APIs, government agencies evaluating video intelligence solutions, and media executives planning digital transformation
• Lead end-to-end launch strategy and execution for model releases, API updates, and platform expansions
• Develop enterprise messaging frameworks that connect product capabilities to business outcomes: ROI models, efficiency gains, competitive advantages to create sales enablement materials that help enterprise teams sell video understanding infrastructure