Digital Marketing Manager

Colibri Group is a pioneer in online professional education, serving over 1 million customers annually. They are seeking a data-driven Digital Marketing Manager to execute integrated marketing initiatives that drive acquisition, engagement, and revenue across their healthcare continuing education brands.

Responsibilities:

• Develop, launch, and monitor integrated digital marketing campaigns tailored to healthcare professionals across multiple states and licensure requirements
• Coordinate campaigns aligned with state-specific CE renewal cycles and deadlines as well as career stages and specialties
• Manage campaign calendars, timelines, and structured A/B testing plans to optimize performance across channels (email, web, social)
• Partner cross functionally with content, design, web, and email teams to execute cohesive, multichannel marketing strategies, consistent with Colibri’s integrated GTM model
• Partner with CRO SMEs to plan and execute conversion rate optimization testing across landing pages, websites, email funnels, and paid media pathways
• Use quantitative and qualitative tools (A/B tests, heatmaps, analytics) to identify friction points and optimize user flow
• Build structured experimentation roadmaps, analyze results, and translate insights into conversion uplifting recommendations
• Partner with product, UX, and brand/content teams to implement and validate optimization changes in an iterative, test and learn environment
• Manage workflows, lifecycle journeys, segmentation, form creation, and automation assets within HubSpot; certification a plus
• Partner with marketing coordinators to execute conversion-oriented nurture workflows, promotional sequences, and reminder cadences
• Maintain database hygiene and reporting practices aligned with Colibri’s email and CRM standards
• Oversee social media marketing across core platforms (Facebook, Instagram, YouTube) to drive engagement, content amplification, and funnel progression
• Collaborate with content strategy teams to support campaigns that educate and convert (course spotlights, licensure reminders, editorial content, lead magnets)
• Utilize AI to generate optimized social content and assets (organic and paid)
• Ensure brand consistency, messaging consistency and optimization across social, email, and web touchpoints
• Analyze campaign and channel performance using GA4, Power BI, Looker Studio, HubSpot analytics, and internal dashboards
• Translate data into actionable insights that improve channel efficiency and ROI
• Support ecommerce growth initiatives across healthcare brands; bonus if familiar with healthcare professionals’ buying behavior
• Optimize product pages, checkout flows, and merchandising elements to reduce drop-off and increase conversion
• Integrate physical touchpoints with digital sequences (e.g., book drops that trigger follow-up email workflows, retargeting ads, and social)
• Coordinate creative with design and print teams

Requirements:

• 3-5+ years of digital marketing experience, with a strong background in CRO, analytics, and campaign execution
• Demonstrated CRO experience with real examples (A/B testing, landing page creation, funnel optimization)
• Experience working with testing platforms (e.g., Google Optimize legacy, Optimizely, VWO, Instapage, HubSpot tests, etc.)
• HubSpot Experience Required
• Experience in social media marketing across major platforms, including content planning and performance optimization
• Strong data analytics skills (GA4, Looker Studio, etc.)
• Experience in ecommerce; healthcare experience a bonus