Director, Web Strategy

We are a global team of innovators and pioneers dedicated to shaping the future of observability. At New Relic, we build an intelligent platform that empowers companies to thrive in an AI-first world by giving them unparalleled insight into their complex systems. As we continue to expand our global footprint, we're looking for passionate people to join our mission. If you're ready to help the world's best companies optimize their digital applications, we invite you to explore a career with us!

Your opportunity

New Relic is the industry’s largest and most comprehensive SaaS-based observability platform built to create more perfect software. We are passionate about providing solutions and tools that help development and operations teams supervise, troubleshoot, and optimize the performance of their applications and infrastructure. 

We’re looking for an experienced web leader to help set the strategic vision and development of our web presence. This role will lead a team of strategic web producers, web strategists, and engineers - driving high-level strategy and technical execution across our web presence

What you'll do

• Oversee and manage the team responsible for New Relic’s web presence.
• Develop and implement a comprehensive website strategy and roadmap for newrelic.com aligned with business goals and user needs - including optimization and digital experience enhancement, etc.
• Partner with cross-functional teams (e.g. Product, Creative,Data Analytics, Regional teams, etc.) to align web strategy with broader marketing and business initiatives. 
• Work closely with in-house UX teams to analyze user behavior, website analytics, and conversion data to identify optimization opportunities.
• Drive our CRO program to create optimization roadmaps and lead A/B testing and user experience research to improve site performance.
• Scale our GEO/AEO strategy and execution across our website as well as referral sites.
• Oversee the technical architecture, platform selection, and technology stack. 
• Oversee development team (internal developers and/or external agencies) in building and maintaining the website. 
• Monitor and report on key website metrics including traffic, engagement, conversion rates, and ROI - utilizing analytics tools (Google Analytics, heatmapping tools, etc.) to drive data-driven decisions.
• Create comprehensive performance dashboards and regular reporting for stakeholders

This role requires

• Bachelor’s or Master’s degree
• 7-10+ years of experience in digital marketing, web strategy, or related roles
• Strong analytical skills with experience using web analytics platforms
• Understanding of SEO, SEM, and digital marketing best practices
• Excellent written and verbal communication skills
• Project management experience with the ability to manage multiple initiatives
• Experience leading web application development teams to deliver against KPIs at scale.
• Solid understanding of CSS, Git and JavaScript.
• Documented, hands-on experience planning multi-quarter roadmaps for high visibility B2B websites
• Extensive experience planning and managing against concrete business performance objectives in a product-led software business
• Having a collaborative work style that includes colleagues in important decisions and leads to shared code ownership.
• Experience with content management systems and web technologies
• Fluency in English.

Bonus points if you have

• Expertise and experience in full-stack development experience front end and back-end (i.e. PHP, HTML, CSS, Javascript, MySQL, RESTful APIs.)
• Strong expertise in Drupal 9/10 development.
• Familiarity with Figma, Tailwind CSS, Eleventy, and/or Svelte JS.
• Familiarity working at enterprise scale across several tech stacks and partner teams.
• Experience in technical mentorship and support for helping level-up the skills of colleagues on the team.
• Knowledge of UX/UI design principles
• Familiarity with marketing automation and CRM platforms
• Experience in B2B or enterprise technology environments
• Google Analytics and related certifications

Please note that visa sponsorship is not available for this position.

 

 

#LI-JH1

The pay range below represents a reasonable estimate of the salary for the listed position. This role is eligible for a corporate bonus plan. Pay within this range varies by work location and may also depend on job-related factors such as an applicant’s skills, qualifications, and experience.

New Relic provides a variety of benefits for this role, including healthcare, dental, vision, parental leave and planning, and mental health benefits, a 401(k) plan and match, flex time-off, 11 paid holidays, volunteer time-off, and other competitive benefits designed to improve the lives of our employees.

Estimated Base Pay Range$230,000—$288,000 USD

Fostering a diverse, welcoming and inclusive environment is important to us. We work hard to make everyone feel comfortable bringing their best, most authentic selves to work every day. We celebrate our talented Relics’ different backgrounds and abilities, and recognize the different paths they took to reach us – including nontraditional ones. Their experiences and perspectives inspire us to make our products and company the best they can be. We’re looking for people who feel connected to our mission and values, not just candidates who check off all the boxes. 

If you require a reasonable accommodation to complete any part of the application or recruiting process, please reach out to resume@newrelic.com.

We believe in empowering all Relics to achieve professional and business success through a flexible workforce model. This model allows us to work in a variety of workplaces that best support our success, including fully office-based, fully remote, or hybrid.

Our hiring process

In compliance with applicable law, all persons hired will be required to verify identity and eligibility to work and to complete employment eligibility verification. Note: Our stewardship of the data of thousands of customers means that a criminal background check is required to join New Relic.

We will consider qualified applicants with arrest and conviction records based on individual circumstances and in accordance with applicable law including, but not limited to, the San Francisco Fair Chance Ordinance.

Headhunters and recruitment agencies may not submit resumes/CVs through this website or directly to managers. New Relic does not accept unsolicited headhunter and agency resumes, and will not pay fees to any third-party agency or company that does not have a signed agreement with New Relic.

New Relic develops and distributes encryption software and technology that complies with U.S. export controls and licensing requirements. Certain New Relic roles require candidates to pass an export compliance assessment as a condition of employment in any global location. If relevant, we will provide more information later in the application process.

Candidates are evaluated based on qualifications, regardless of race, religion, ethnicity, national origin, sex, sexual orientation, gender expression or identity, age, disability, neurodiversity, veteran or marital status, political viewpoint, or other legally protected characteristics. 

Review our Applicant Privacy Notice at https://newrelic.com/termsandconditions/applicant-privacy-policy