Manager Ecommerce Digital Shelf

Company Description

At Link Snacks, we show up hungry, roll up our sleeves, plaid or otherwise, and dive straight into the hard work. We don’t hide from challenges; we hunt them down. We push harder, move faster, and take the kinds of big swings that built this business in the North Woods of Wisconsin four decades ago.

We’re everyday people who deliver extraordinary results. Innovation, creativity, and urgency aren’t buzzwords, they’re expectations. And just like the real protein snacks we make across our global house of brands—Jack Link’s®, Lorissa’s Kitchen®, Golden Island®, BiFi®, and Peperami® and KOOEE!® to name a few—there’s nothing artificial about us. What you see is exactly what you get: humble, gritty, passionate people who show up every day ready to not just be a participate in the meat snack industry that the Link Family created, but to move faster, innovate harder and keep raising the bar so high, the rest of the world needs a ladder just to see it.

Dominating this space across the world takes a team. A team that runs together, succeeds together, and celebrates together. A team that’s full of relentless energy and spirit that can only be fueled by one thing: a fist full of our delicious meat snacks.

Real Meat Protein. Real People. Real Results. THAT is Link Snacks.

Job Description

JOB SUMMARY

As an eCommerce Marketing Manager – Digital Shelf, you will lead the strategy, governance, and execution of best-in-class digital content across major retail and marketplace platforms, including Amazon, Walmart, Target, and more.  This role is pivotal in maintaining Link Snack’s digital shelf presence, driving discoverability, and maximizing conversion through optimized content experiences while overseeing the systems, workflows, and governance that power product content distribution across retailers.

You will collaborate cross-functionally with Sales, Marketing, Creative, and IT to deliver scalable, high-performing content strategies that align with business priorities and consumer behavior.

KEY RESPONSIBILITIES

• Develop and own the overarching digital content strategy across all retail platforms, ensuring alignment with brand objectives and eCommerce growth goals.
• Establish governance frameworks, playbooks, and best practices for content creation, optimization, and syndication.
• Partner with Sales, Marketing, and Creative teams to ensure content supports promotional strategies, brand storytelling, and compliance with retailer requirements.
• Serve as the primary liaison for content initiatives with internal stakeholders and external agencies.
• Oversee end-to-end content operations, including item onboarding, syndication, version control, and continuous delivery across platforms.
• Implement agile workflows and leverage automation tools to accelerate speed-to-market and reduce operational bottlenecks.
• Monitor and analyze content performance across platforms using tools such as Stackline, Amazon Retail Analytics, and Walmart Luminate.
• Translate insights into actionable strategies that improve SEO, discoverability, engagement, and conversion, present findings and recommendations to stakeholders.
• Establish KPIs and reporting frameworks to measure content effectiveness and ROI.
• Facilitate A/B testing strategy and iterate on content to improve engagement, findability, and conversion rates.
• Oversee governance and operational health of digital content platforms including Bynder and Salsify, ensuring scalable and efficient content distribution across retailer platforms.
• Manage the structure, taxonomy, and governance of digital assets and product content to support consistent syndication and retailer compliance.
• Monitor syndication pipelines and retailer integrations, identifying and resolving data quality or feed issues impacting digital shelf performance.
• Ensure all content adheres to brand guidelines, legal requirements, and retailer specifications.
• Conduct regular audits to maintain accuracy, consistency, and freshness of content across digital shelves.
• Perform other duties and responsibilities as assigned.

WORK ENVIRONMENT

The work environment characteristics described here are representative of those a Team Member encounters while performing the essential functions of this job. The work environment is an office setting with varying degrees of temperatures and noise levels.. The vast amount of work is conducted in a climate-controlled office. Travel may be required.

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an Team Member to be successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions. 

 While performing the duties of this job the Team Member is regularly required to sit, use hands and fingers, handle, or feel and talk or hear. The Team Member is occasionally required to stand, walk, and reach with hands and arms. The Team Member must occasionally lift and/or more up to 25 pounds. Specific vision abilities required by this job include close vision. 

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field.
• 5+ years of experience in digital content management, preferably within a CPG or retail environment.
• Proven leadership experience managing teams and driving cross-functional initiatives.
• Deep understanding of eCommerce content best practices across platforms like Amazon, Walmart, and Target.
• Expertise in CMS, DAM, and content syndication tools (e.g., Salsify, Syndigo, Bynder).
• Excellent resource management, project management, communication, organizational, and cross-functional collaboration skills.
• Strong analytical skills with proficiency in tools such as Stackline, Profitero, Power BI.
• Experience with agile marketing or content ops frameworks preferred.
• Solid grasp of Retail Search levers, including structured data, discoverability, and category readiness.
• Experience with integration between Salsify and Shopify preferred.
• Familiarity with AI-driven content optimization tools and emerging technologies preferred.

Additional Information

The salary range for this role is $130,000 - $150,000 (Annually).  Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, and candidate skill set and experience. Base pay is just one component of Jack Link’s Total Rewards package for Team Members. Other rewards may include annual incentive and program-specific awards. Jack Link’s provides a variety of benefits to eligible Team Members, including medical, dental and vision benefits, life and disability insurance, 401k participation, paid holidays, and paid time off.

EQUAL EMPLOYMENT OPPORTUNITY EMPLOYER:
Jack Link’s provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic that is protected by federal, state or local law.

E-VERIFY:
Jack Link’s is a participant in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees.  For information about the E-Verify program, please visit:  http://www.uscis.gov/e-verify/employees

All your information will be kept confidential according to EEO guidelines.

Disclaimer:

This job description is intended to generally describe the nature and level of work to be performed by employees in this position. It is not intended to be construed as an exhaustive list of all responsibilities and skills required of employees performing this role.