Director of Sales – Central

Role Overview

• Drive sales strategy and distribution growth across the Central region.
• Hire, lead, and mentor a high-performing field sales team.
• Implement channel strategies that align pricing, shelving, and merchandising with brand goals.
• Manage regional chains and independent customers while strengthening key relationships.
• Leverage CRM tools and syndicated data to improve distribution, reduce out-of-stocks, and optimize trade spend.
• Manage P&L performance and evaluate ROI across promotions and account programming.
• Identify trends and opportunities to grow category share and drive market expansion.

Requirements

• 7–10 years of beverage or CPG sales experience across multiple channels
• 5+ years leading field execution sales teams
• Proven track record driving distribution and market growth
• Strong experience with P&L management and sales analytics
• Skilled at building retailer relationships and delivering sales presentations
• Excellent leadership, communication, and organizational skills
• Must have a reliable car, valid driver's license, registration, and proof of insurance
• This role is open to U.S. citizens, permanent residents, or individuals authorized to work in the United States.

Benefits

• Medical, Dental & Vision Insurance
• Paid-Time-Off Program
• Mindfulness support with Calm App membership and Employee Advisory Resources
• 401k
• Life Insurance
• Sabbatical: Potential for 6-week unpaid sabbatical after 2 years of service
• A range of voluntary benefits (Benefits listed may vary depending on the nature of your employment and/or work location)