Optro is the leading audit, risk, ESG, and InfoSec platform, serving over 50% of the Fortune 500. The Partner Solutions Marketing Manager will act as a technical and product expert, collaborating with strategic partners to design co-marketing campaigns and joint solutions that drive demand generation and deliver ROI.
Responsibilities:
- Support GTM planning and launch execution for new joint solutions and partner programs in collaboration with Product, Sales, and Alliance teams
- Execute co-marketing plans aligned to quarterly themes (e.g., Compliance Transformation, Connected Risk, AI Governance)
- Drive leads and referrals through partner channels to meet team pipeline and revenue objectives
- Define the "better together" narrative, messaging, and positioning for strategic partnerships and technical integrations across the audit, risk, compliance, and InfoSec market
- Leverage practitioner experience to ensure messaging resonates with target personas (CAEs, CROs, CISOs, compliance leaders)
- Develop comprehensive sales enablement resources including joint pitch decks, playbooks, solution briefs, training materials, and webinars
- Create "campaigns in a box" that partners can execute with minimal lift while maintaining quality and brand consistency
- Serve as the internal and external expert on the technical advantages and use cases enabled by our partner ecosystem
- Contribute to partner-focused competitive intelligence efforts, ensuring teams can effectively communicate differentiation against competitive offerings
- Operate effectively in a matrix environment, collaborating across internal teams (Product, Sales, Marketing) and external partner marketing teams
Requirements:
- Deep understanding of client challenges in the GRC space, you've either solved these problems firsthand or helped clients solve them
- Solution content creation: Experience translating complex GRC concepts into a range of content types (solution briefs, data sheets, presentations) for various stakeholders (technical and business decision maker prospects, partners and internal teams)
- Some experience in a marketing, enablement, or go-to-market capacity (partner marketing, product marketing, sales enablement, or consulting practice development)
- Execution: Ability to manage multiple concurrent projects in a fast-paced, high-growth environment while meeting deadlines and maintaining quality
- Initiative: Self-starter who proactively identifies opportunities, surfaces risks early, and drives initiatives forward with minimal direction
- Familiarity with CRM (Salesforce), Marketing Automation Platforms (Marketo/HubSpot), and PRM technologies
- Experience with GRC software platforms (AuditBoard, Workiva, ServiceNow GRC, or similar)
- Practitioner background: 3-5 years in professional services, consulting (Big 4 or mid-tier preferred), or in-house GRC roles (internal audit, SOX compliance, enterprise risk management, or information security compliance)
- B2B Enterprise SaaS /Technology experience