Field Marketing Manager

Appian is a company that provides process automation technology, and they are seeking a Field Marketing Manager to develop and execute integrated marketing plans for the Public Sector. The role involves managing events, executing marketing tactics, and partnering with sales to drive lead generation and account expansion.

Responsibilities:

• Manage end-to-end planning and execution of a rich portfolio of Public Sector events, including major industry trade shows, regional seminars, and executive roundtables, ensuring a high-quality and professional experience for all attendees
• Partner closely with Public Sector Field Sales to define goals and implement a marketing plan that drives lead generation and account expansion activities
• Execute account-based marketing (ABM) tactics, aligning them with account-specific plans to penetrate and expand target accounts
• Enable the regional sales team with the latest marketing content and program information, ensuring they are equipped for effective follow-up and sales conversations
• Manage the budget for assigned field programs, ensuring activities are delivered on time and within budget, while tracking and reporting on ROI
• Oversee the lead management process for marketing campaigns, ensuring an effective handoff to sales to maximize pipeline conversion
• Analyze campaign performance in partnership with Marketing Operations, using data to make recommendations for future optimization and strategic decisions
• Ability to travel 25-30%

Requirements:

• 3+ years of field marketing or events experience at a B2G or B2B enterprise software company
• Experience managing large and regional event logistics, strategy, and execution
• Bachelor's Degree