Applitools is an AI native test automation company revolutionizing how development teams test and monitor applications with AI-powered visual testing solutions. They are seeking a Developer Relations Engineer to lead their external technical voice around AI-powered testing, create high-impact technical content, and guide the curriculum direction of Test Automation University (TAU). This role emphasizes thought leadership in AI-driven testing and requires a strong technical background to enhance the developer experience.
Responsibilities:
- Represent Applitools at conferences, webinars, podcasts, and industry events
- Deliver compelling talks on: Visual AI, Autonomous testing, The evolution of quality engineering, AI’s role in modern test automation
- Publish high-impact technical content explaining AI-driven testing in practical, developer-first terms
- Build demos and example applications that showcase real-world AI testing workflows
- Contribute to whitepapers, blog posts, and industry commentary
- Define the technical direction and curriculum priorities for TAU
- Identify gaps in modern testing education, especially around AI and autonomous testing
- Review and elevate course quality to ensure technical depth and relevance
- Collaborate with instructors to refine and strengthen content
- Provide subject matter expertise to the Community Manager leading the TAU reboot
- Develop blog posts, tutorials, and deep technical guides
- Build reference implementations demonstrating: Modern test automation patterns, Visual testing best practices, AI-enhanced testing workflows
- Improve onboarding and developer experience resources, reduce time-to-value for new users
- Partner with Product and Engineering to ensure SDKs, APIs, and documentation align with developer expectations
- Create integration guides, quickstart templates, and code samples
- Provide technical support and guidance to developers in community channels
- Gather structured feedback from practitioners and event conversations
- Identify friction in SDKs, workflows, or onboarding experiences and work cross-functionally to resolve them
- Partner with Product and Engineering on: Beta programs, Early access initiatives, Developer experience improvements
Requirements:
- 5+ years of experience in software engineering, SDET, QA automation, or related roles
- Strong hands-on experience with modern test automation frameworks: Playwright, Cypress, Selenium, WebDriverIO, etc
- Proficient in at least one modern programming language (JavaScript/TypeScript, Python, Java, C#, etc.)
- Comfortable building production-quality demo applications
- Familiar with CI/CD pipelines and modern DevOps practices
- Travel: Up to 25–30% (industry events & conferences)
- Strong interest in AI's impact on software development and testing
- Ability to translate AI-driven concepts into practical engineering guidance
- Curious about autonomous testing and the future of quality engineering
- Proven experience creating technical content (blogs, talks, workshops, courses)
- Active presence in testing or developer communities (GitHub, Twitter/X, LinkedIn, Stack Overflow)
- Experience speaking at conferences or industry events
- Strong written and verbal communication skills
- Ability to explain complex ideas clearly for technical audiences
- Experience working cross-functionally with Product, Marketing, and Engineering
- Comfortable influencing without direct authority
- Strong judgment around what content and narratives elevate industry credibility
- Experience with video production and editing for technical content
- Podcast episodes where you were a guest or host
- Threads on Twitter/ X where you explained a technical idea
- Live streams where you walked through something technical
- Videos you produced or edited
- Online courses you've taught
- Newsletters/article you've written
- StackOverflow or Reddit answers you contributed