Manager, Product Management

Zillow Group is revolutionizing the way people unlock life's next chapter through digital solutions. As a manager of the Traffic Growth team, you will lead a team of product managers responsible for the Technical, Content, and Localization work that powers Zillow’s organic growth in both traditional search and AI search ecosystems.

Responsibilities:

• Lead, mentor, and grow a team of product managers working across, technical, content, localization, and distribution-related workstreams for SEO and GEO
• Set direction for your team’s roadmap and commitments to deliver on Traffic Objectives and Key Results (OKRs) for Organic Visits and AI Search visibility
• Drive the strategy for content integrations that improve helpfulness for buyers, sellers, and renters and increase discoverability in both SEO and AI surfaces
• Partner with Traffic Engineering and cross-functional teams across Zillow to ship changes to templates, rendering patterns, structured data, internal linking, and content pipelines
• Define clear success metrics for a strong experimentation cadence and turn learnings into repeatable playbooks
• Collaborate with cross-company partners to improve AI visibility and increase Zillow’s presence where AI models learn
• Continuously identify gaps and opportunities in the portfolio and make the case for additional resourcing as the program expands

Requirements:

• 5+ years of experience in product management, growth product, or a closely related role for web, content, or platform experiences
• 2+ years of people management experience mentoring and growing a high-performing team
• Experience shipping products that materially improved organic acquisition, content discoverability, or SEO performance; experience with AI search/GEO is a plus
• Experience working closely with engineering on technical web concepts (rendering/SSR, performance, structured data, experimentation)
• Excellent communication and organizational skills; comfortable presenting to senior stakeholders and writing clear strategy/decision documents
• A phenomenal people leader capable of achieving great results through your team and building a high-trust coaching culture
• Strong working knowledge of SEO fundamentals (crawl/index, rendering/SSR, structured data, internal linking, content quality signals) and the evolving GEO landscape
• Comfortable thinking critically through GEO decisions and future planning, even as the ecosystem evolves
• Proven track record of delivering growth-impacting content experiences or localized integrations, ideally at scale and with measurable outcomes
• Experienced in product discovery, requirements gathering, planning, and delivery; able to bring clarity to ambiguous spaces
• Strong stakeholder management and influence skills across product areas and levels; able to align partners on shared outcomes
• Data-informed and experiment-minded: you define metrics, run tests, learn quickly, and operationalize what works
• Have a growth mindset and strong belief that mistakes are learning opportunities; you invest in developing others