Lifestyle National Account Sales Manager – USA

BMA Search is representing Le Chameau, a prestigious French heritage brand known for premium rubber boots and country footwear. They are seeking a Lifestyle National Account Sales Manager to grow their B2B business in the US, focusing on building strategic relationships with national multi-store retailers and driving sustainable sales growth in the lifestyle and premium/luxury footwear retail sectors.

Responsibilities:

• Build, manage, and strengthen long-term partnerships with key national accounts
• Develop effective customer relationships across buying, merchandising, and senior leadership teams
• Identify opportunities to increase distribution, improve sell-through, and enhance in-store presence
• Deliver compelling product presentations and commercial proposals
• Identify, target, and open new doors/accounts across the US within lifestyle and premium/luxury retail accounts
• Develop and execute strategic plans to penetrate priority retail segments
• Negotiate commercial terms and secure profitable, sustainable partnerships
• Expand brand presence within footwear and adjacent lifestyle categories
• Drive revenue growth across existing and new accounts
• Deliver against annual sales targets and KPIs
• Monitor market trends, competitor activity, and retailer performance to identify growth opportunities
• Implement seasonal sales strategies aligned with broader international objectives
• Develop accurate sales forecasts in collaboration with customers and internal stakeholders
• Provide regular reporting on performance, risks, and opportunities
• Deliver actionable market insights to support strategic decision-making
• Maintain CRM and internal systems with up-to-date account data
• Work closely with the US Sales team, marketing, operations, and product teams to ensure successful launches and account execution
• Coordinate with UK-based colleagues and attend periodic meetings in the UK
• Support international sales initiatives as required

Requirements:

• Proven track record of growing B2B sales within the US
• Strong experience working with lifestyle, footwear, or premium/luxury retailers, with an established network of contacts
• Demonstrated success in opening new accounts and expanding national distribution
• Experience managing national or key accounts at head office level
• Solid understanding of the US retail landscape
• Strong commercial acumen and negotiation skills
• Strategic thinker with hands-on execution capability
• Excellent forecasting and analytical skills
• Confident presenter with strong relationship-building abilities
• Self-motivated and comfortable working remotely with autonomy
• Willingness to travel domestically and occasionally to the UK