Performance Marketing Specialist

BlackDoctor is the largest online health resource focused on the health and wellness of the Black community. They are seeking a Performance Marketing Specialist to lead audience growth and monetization efforts by developing and executing strategies across various digital platforms.

Responsibilities:

• Develop and execute audience acquisition strategies that grow our reach and ensure the fulfillment of client guarantees across social, SEM, and native channels
• Identify and manage 3rd party relationships and evaluate potential new traffic partners to diversify acquisition sources
• Manage 3rd party relationships and identify potential new traffic partners to expand the BD ecosystem
• Generate and oversee creative assets within key platforms (Meta, Google, etc.) to drive high-quality audiences to our digital properties
• Oversee daily PPC bid management and implement real-time campaign optimizations across all advertising channels
• Employ rigorous testing strategies for channel expansion, audience engagement, and improved conversion efficiency
• Analyze 1st and 3rd party data in collaboration with the client engagement team to optimize site and campaign performance
• Improve existing campaign reporting frameworks and provide deep-dive analysis into channel health
• Create long-term strategic recommendations based on data insights to drive sustainable business growth

Requirements:

• 3-4 years of hands-on experience in paid media (Paid Search, Paid Social, and Sponsored Content)
• Experience with GTM, GA4 (or similar analytic tools), Pixels, and UTMs
• Proficiency in using Microsoft Excel to compile reports and perform in-depth data analysis
• A solid understanding of digital media trends, programmatic landscapes, and performance marketing strategies is a must; health/pharma experience would be a big plus
• Superior problem-solving abilities paired with excellent organizational and project management skills