BlackDoctor is the largest online health resource focused on the health and wellness of the Black community. They are seeking a Performance Marketing Specialist to lead audience growth and monetization efforts by developing and executing strategies across various digital platforms.
Responsibilities:
- Develop and execute audience acquisition strategies that grow our reach and ensure the fulfillment of client guarantees across social, SEM, and native channels
- Identify and manage 3rd party relationships and evaluate potential new traffic partners to diversify acquisition sources
- Manage 3rd party relationships and identify potential new traffic partners to expand the BD ecosystem
- Generate and oversee creative assets within key platforms (Meta, Google, etc.) to drive high-quality audiences to our digital properties
- Oversee daily PPC bid management and implement real-time campaign optimizations across all advertising channels
- Employ rigorous testing strategies for channel expansion, audience engagement, and improved conversion efficiency
- Analyze 1st and 3rd party data in collaboration with the client engagement team to optimize site and campaign performance
- Improve existing campaign reporting frameworks and provide deep-dive analysis into channel health
- Create long-term strategic recommendations based on data insights to drive sustainable business growth
Requirements:
- 3-4 years of hands-on experience in paid media (Paid Search, Paid Social, and Sponsored Content)
- Experience with GTM, GA4 (or similar analytic tools), Pixels, and UTMs
- Proficiency in using Microsoft Excel to compile reports and perform in-depth data analysis
- A solid understanding of digital media trends, programmatic landscapes, and performance marketing strategies is a must; health/pharma experience would be a big plus
- Superior problem-solving abilities paired with excellent organizational and project management skills