Vice President, Brand Strategy and Marketing - Caesars Digital

Harrah's Cherokee Valley River is part of Caesars Entertainment, a global leader in gaming and hospitality. They are seeking a visionary VP of Brand Strategy & Marketing to oversee a portfolio of digital brands and drive culturally relevant marketing initiatives that connect with customers and enhance brand value.

Responsibilities:

• Oversee a collection of digital-first brands- Caesars Sportsbook®, Caesars Palace Online Casino®, William Hill®, World Series of Poker®, Horseshoe Online Casino®, and Tropicana Online®. You will define not only how we show up in market, but why each brand matters
• Build and maintain clear brand foundations: positioning, visual identity, voice, and enduring creative platforms
• Translate business strategy into culturally relevant, insight-led marketing initiatives that drive affinity, engagement, and commercial results
• Build annual strategic marketing plans in partnership with business and creative leaders
• Develop sharp, insight-driven briefs that clearly articulate the challenge and spark world-class creative thinking
• Lead internal teams and agencies to deliver powerful, full funnel content across paid, owned, and earned channels
• Ensure the brand’s ethos is consistently expressed across every guest touchpoint
• Guide creatives and producers to think boldly and move with speed while reinforcing excellence, collaboration, and accountability
• Provide clear, inspiring feedback that strengthens the work and elevates the craft
• Partner closely with cross-functional stakeholders to ensure unified storytelling across all consumer touch points
• Collaborate with Acquisition, Retention, and Loyalty teams to unify brand narrative across every stage of the customer journey, ensuring our brands show up powerfully and cohesively in marketing tactics, CRM communications, and on-property experiences
• Turn major cultural and brand-owned moments-sports, entertainment, partnerships, and product debuts-into opportunities for breakthrough storytelling and commercial success
• Create partnerships with tastemakers, entertainers, athletes, and creators who can amplify relevance and expand reach

Requirements:

• 10+ years of senior marketing leadership with a track record of revitalizing heritage brands and building culture-driving campaigns, activations, and partnerships
• A portfolio demonstrating exceptional strategic thinking and creative excellence
• Proven ability to translate consumer insights into compelling opportunities and inspiring briefs
• A natural storyteller who communicates ideas with clarity, precision, and energy
• A leader who elevates creative work through thoughtful, motivating feedback
• Ability to operate seamlessly between high-level brand vision and hands-on execution
• A balanced, open, and analytical mindset-you connect business, product, and brand strategy to generate true insight
• Strong influence and alignment-building skills across a matrixed organization
• Demonstrated experience mentoring, developing, and inspiring multi-disciplinary teams
• A builder's mentality-improving processes, elevating standards, and creating systems that unlock great work at scale
• A steady, optimistic, collaborative approach, especially in high-velocity environments
• This is a remote position with occasional travel to our business hubs in Las Vegas, Nevada and the New York metropolitan area as well as creative shoot locations