Principal Product Marketing Manager

Hyperproof is a company focused on streamlining risk and compliance workflows with an innovative cloud-based platform. They are seeking a Principal Product Marketing Manager to lead their global product marketing strategy, drive product adoption, and enable sales and partnerships with effective marketing tools. The role involves translating technical product capabilities into compelling narratives and shaping the go-to-market strategy for new products.

Responsibilities:

• Own end-to-end product marketing for key products and initiatives, including positioning and messaging, value propositions by persona and segment, and pricing and packaging inputs
• Lead market, customer, and competitive research to continuously update buyer personas, inform positioning, develop and enhance messaging, and inform go-to-market strategy
• Lead go-to-market strategy and execution for new products, major launches, and feature releases
• Establish and scale repeatable launch processes, messaging frameworks, and GTM playbooks
• Develop clear, differentiated product positioning and messaging frameworks across personas, industries, and segments for both commercial and enterprise markets
• Translate complex, technical product capabilities into clear, compelling narratives for technical and non-technical audiences
• Act as the liaison between Marketing and Product, leveraging and communicating relevant data and insights to help the Product team make more informed decisions
• Develop messaging that resonates with technical buyers, practitioners, and economic decision-makers
• Partner closely with Product to influence roadmap prioritization based on market, customer, and competitive insights
• Own sales enablement strategy and execution, including sales playbooks and enablement decks, one-pagers, battlecards, and competitive tools, launch toolkits and training materials
• Deliver ongoing enablement for Sales, Customer Success, and Partners to ensure consistent product understanding and confident execution
• Partner with the Partnerships team to support partner positioning, enablement, and co-selling motions
• Lead customer, market, and competitive research to inform positioning, messaging, pricing, and GTM decisions
• Collaborate with Product to influence roadmap prioritization based on market and customer insights
• Build and maintain a strong voice-of-customer feedback loop across Sales, Customer Success, and Product
• Serve as the internal expert on market trends, buyer needs, and competitive dynamics
• Drive and measure impact across product adoption and usage, pipeline influence and contribution, revenue growth and expansion
• Ensure product marketing efforts are clearly tied to bringing new products to market successfully and scaling adoption over time

Requirements:

• 8+ years of experience in B2B SaaS product marketing, ideally in enterprise environments
• Demonstrated success owning product launches and GTM strategy, messaging, positioning, pricing, and packaging, sales enablement and partner marketing
• Experience marketing technical products and translating for technical audiences
• Strong understanding of how product marketing drives adoption, pipeline, and revenue
• Exceptional communication and storytelling skills with the ability to influence senior leaders
• Strong analytical mindset and comfort using customer and market data to guide decisions
• Proven ability to operate in fast-paced, high-growth environments
• Experience in GRC, security, compliance, or regulated industries