Paid Performance Marketing Specialist

Corporate Finance Institute® (CFI) is seeking a Paid Performance Marketing Specialist to support the execution and optimization of their Google Ads program. The role involves managing campaigns, monitoring performance, and collaborating with designers to develop high-performing assets while driving scalable growth through data-driven decisions.

Responsibilities:

• Build, launch, and manage campaigns across Google Ads, including Search, Performance Max, and YouTube
• Own day-to-day campaign operations, including launching campaigns and tests, implementing changes, and ongoing platform management
• Implement geo segmentation and journey-stage segmentation strategies across campaigns
• Support keyword research, search term reviews, and negative keyword scrubbing to improve efficiency and reduce wasted spend
• Manage campaign structure, bidding strategies, audience targeting, and creative rotations to improve results
• Monitor performance daily and identify opportunities to improve ROAS, CAC, and conversion volume
• Diagnose performance trends, spot anomalies early, and proactively recommend optimizations
• Continuously test bidding strategies, audiences, creatives, and landing page approaches
• Scale what works through structured experimentation and performance-driven iteration
• Identify inefficiencies and develop repeatable processes to improve performance across markets
• Support monthly budget pacing and spend allocation across campaigns and campaign types
• Ensure campaigns are tracking correctly and spending aligns with performance expectations
• Pull weekly, monthly, and quarterly performance reports with clear insights and recommendations
• Help maintain dashboards and reporting documentation to support strategic decisions
• Track learnings across tests and contribute to internal documentation of what is working and why
• Partner with graphic designers and video editors to bring performance-driven creative concepts to life
• Write and optimize ad copy for static ads and video-based campaigns across the Google Ads ecosystem
• Use performance data to inform creative direction, messaging angles, and new asset requests
• Help balance brand standards with acquisition goals across ad creative and copy
• Create clear creative briefs and ensure creative assets are delivered, QA’d, and launched on time
• Contribute to test ideation by forming hypotheses, designing experiments, and defining measurement plans
• Support A/B testing initiatives across creative, campaign structures, targeting, bidding, and landing pages
• Share learnings with stakeholders and help turn insights into scalable improvements
• Help improve internal paid media workflows and documentation to keep execution organized
• Support agile, transparent communication across stakeholders and ensure alignment on priorities
• Assist with campaign QA and troubleshooting, including tracking, landing pages, and platform setup issues

Requirements:

• 2 to 3+ years of hands-on experience managing paid media campaigns (Google Ads required)
• Strong working knowledge of Google Ads, including campaign setup, optimization, and reporting
• Experience running Performance Max and YouTube campaigns, including creative asset management
• Strong analytical skills and comfort working with performance metrics like ROAS, CAC, CTR, CVR, CPA, and AOV
• Experience writing and testing ad copy, messaging angles, and creative variations
• Strong attention to detail and ability to QA campaigns, assets, and tracking
• Comfortable working with spreadsheets, reporting, and performance dashboards
• Strong organizational skills with the ability to manage multiple campaigns and priorities at once
• Clear communication skills and confidence in presenting performance insights and recommendations
• Google Ads platform expertise
• Keyword research and search term optimization
• Negative keyword management
• Campaign QA and troubleshooting
• Basic understanding of conversion tracking and performance measurement
• Strong Google Sheets or Excel skills
• Experience with other paid platforms (Meta, LinkedIn, TikTok, Reddit, Microsoft Ads)
• Experience collaborating closely with creative teams (design and video)
• Familiarity with A/B testing methodology and structured experimentation
• Experience supporting landing page testing and conversion rate optimization
• SaaS, e-learning, or subscription business experience