Corporate Finance Institute® (CFI) is seeking a Paid Performance Marketing Specialist to support the execution and optimization of their Google Ads program. The role involves managing campaigns, monitoring performance, and collaborating with designers to develop high-performing assets while driving scalable growth through data-driven decisions.
Responsibilities:
- Build, launch, and manage campaigns across Google Ads, including Search, Performance Max, and YouTube
- Own day-to-day campaign operations, including launching campaigns and tests, implementing changes, and ongoing platform management
- Implement geo segmentation and journey-stage segmentation strategies across campaigns
- Support keyword research, search term reviews, and negative keyword scrubbing to improve efficiency and reduce wasted spend
- Manage campaign structure, bidding strategies, audience targeting, and creative rotations to improve results
- Monitor performance daily and identify opportunities to improve ROAS, CAC, and conversion volume
- Diagnose performance trends, spot anomalies early, and proactively recommend optimizations
- Continuously test bidding strategies, audiences, creatives, and landing page approaches
- Scale what works through structured experimentation and performance-driven iteration
- Identify inefficiencies and develop repeatable processes to improve performance across markets
- Support monthly budget pacing and spend allocation across campaigns and campaign types
- Ensure campaigns are tracking correctly and spending aligns with performance expectations
- Pull weekly, monthly, and quarterly performance reports with clear insights and recommendations
- Help maintain dashboards and reporting documentation to support strategic decisions
- Track learnings across tests and contribute to internal documentation of what is working and why
- Partner with graphic designers and video editors to bring performance-driven creative concepts to life
- Write and optimize ad copy for static ads and video-based campaigns across the Google Ads ecosystem
- Use performance data to inform creative direction, messaging angles, and new asset requests
- Help balance brand standards with acquisition goals across ad creative and copy
- Create clear creative briefs and ensure creative assets are delivered, QA’d, and launched on time
- Contribute to test ideation by forming hypotheses, designing experiments, and defining measurement plans
- Support A/B testing initiatives across creative, campaign structures, targeting, bidding, and landing pages
- Share learnings with stakeholders and help turn insights into scalable improvements
- Help improve internal paid media workflows and documentation to keep execution organized
- Support agile, transparent communication across stakeholders and ensure alignment on priorities
- Assist with campaign QA and troubleshooting, including tracking, landing pages, and platform setup issues
Requirements:
- 2 to 3+ years of hands-on experience managing paid media campaigns (Google Ads required)
- Strong working knowledge of Google Ads, including campaign setup, optimization, and reporting
- Experience running Performance Max and YouTube campaigns, including creative asset management
- Strong analytical skills and comfort working with performance metrics like ROAS, CAC, CTR, CVR, CPA, and AOV
- Experience writing and testing ad copy, messaging angles, and creative variations
- Strong attention to detail and ability to QA campaigns, assets, and tracking
- Comfortable working with spreadsheets, reporting, and performance dashboards
- Strong organizational skills with the ability to manage multiple campaigns and priorities at once
- Clear communication skills and confidence in presenting performance insights and recommendations
- Google Ads platform expertise
- Keyword research and search term optimization
- Negative keyword management
- Campaign QA and troubleshooting
- Basic understanding of conversion tracking and performance measurement
- Strong Google Sheets or Excel skills
- Experience with other paid platforms (Meta, LinkedIn, TikTok, Reddit, Microsoft Ads)
- Experience collaborating closely with creative teams (design and video)
- Familiarity with A/B testing methodology and structured experimentation
- Experience supporting landing page testing and conversion rate optimization
- SaaS, e-learning, or subscription business experience