Build, launch, and manage campaigns across Google Ads, including Search, Performance Max, and YouTube.
Own day-to-day campaign operations, including launching campaigns and tests, implementing changes, and ongoing platform management.
Support keyword research, search term reviews, and negative keyword scrubbing to improve efficiency and reduce wasted spend.
Monitor performance daily and identify opportunities to improve ROAS, CAC, and conversion volume.
Partner with graphic designers and video editors to bring performance-driven creative concepts to life.
Contribute to test ideation by forming hypotheses, designing experiments, and defining measurement plans.
Help improve internal paid media workflows and documentation to keep execution organized.

2 to 3+ years of hands-on experience managing paid media campaigns (Google Ads required).
Strong working knowledge of Google Ads, including campaign setup, optimization, and reporting.
Experience running Performance Max and YouTube campaigns, including creative asset management.
Strong analytical skills and comfort working with performance metrics like ROAS, CAC, CTR, CVR, CPA, and AOV.
Experience writing and testing ad copy, messaging angles, and creative variations.
Strong attention to detail and ability to QA campaigns, assets, and tracking.
Comfortable working with spreadsheets, reporting, and performance dashboards.
Strong organizational skills with the ability to manage multiple campaigns and priorities at once.
Clear communication skills and confidence in presenting performance insights and recommendations.

RRSP/401K employer matching
Excellent coverage for medical, vision and dental
4 weeks / 20 days of paid vacation
Sick days
Birthday Off!
Flexible Holidays
Paid Parental Leave
Annual Fit&Focused Allowance
Annual Learning Allowance
never stop learning!
Access to the full CFI library
Team activities and social events, both virtually and in person
A dynamic environment with multiple ongoing projects that will allow you to make an impact on your work.
Remote-first culture with flexible hours and working arrangements.

Paid Performance Marketing Specialist

Key skills