Business Intelligence Analyst

TTC Group is a consulting firm seeking a Lead Business Intelligence Analyst to support a major health brand engagement. The role focuses on modernizing reporting frameworks and delivering performance insights through Adobe Analytics and Power BI.

Responsibilities:

• Translate Adobe Analytics behavioral data into clear performance insights across acquisition, engagement, and revenue
• Connect cross-channel marketing performance (paid media, CRM, ecommerce, web, and app) into unified reporting narratives
• Lead monthly, quarterly, and executive reporting discussions
• Elevate attribution, cohort analysis, and performance reporting into decision frameworks
• Identify optimization opportunities that influence marketing strategy
• Build end-to-end Power BI solutions including semantic modeling, DAX development, and visualization design
• Create executive dashboards that become the trusted source of truth
• Modernize fragmented reporting into scalable BI frameworks
• Write advanced SQL to transform and validate large-scale datasets
• Partner with data engineering teams across Snowflake, Azure, or BigQuery environments
• Bridge marketing, engineering, and business leadership
• Help define enterprise measurement frameworks and KPI standards
• Lead client-facing analytics discussions with confidence and clarity

Requirements:

• 7+ years in marketing analytics, business intelligence, or analytics consulting
• 3+ years advanced Power BI experience (data modeling, DAX, governance)
• Deep hands-on expertise with Adobe Analytics
• Strong SQL skills working with large-scale datasets
• Experience presenting insights to senior stakeholders and executives
• Strong data storytelling and visualization capabilities
• Portfolio or work examples demonstrating reporting strategy and Power BI dashboard design required