Growth Marketing Specialist (Remote, East Coast Preferred)

JAGGAER is leading the Autonomous Commerce revolution, providing intelligent procurement solutions that leverage AI and machine learning. They are seeking a Growth Marketing Specialist to develop and manage demand generation campaigns for their account management sales team, collaborating closely with various internal and external stakeholders to drive sales and marketing initiatives.

Responsibilities:

• Liaise between sales, solutions consulting, product marketing, and customer success to drive mid-to-late stage pipeline and expand footprint with existing enterprise customers
• Closely integrate with sales executives, supporting the needs of their industry and territory and driving the strategic direction and execution of account-based experience (ABX) strategies
• Drive JAGGAER's demand generation and sales goals through key regional field and industry activities, such as buying intent-driven account-based marketing (ABM) campaigns and content experiences, tradeshows and hosted events, webinars and time-bound digital marketing campaigns
• Project manage a wide range of deadline-sensitive digital marketing initiatives from ideation through completion that align to the customer’s buying journey
• Plan, coordinate, execute and report on all regional in-person and virtual events, and tradeshows where JAGGAER participates
• Leverage 6sense ABM automation platform to identify and monitor buyer intent keywords to orchestrate buyer intent-driven campaigns to segmented audiences at scale
• Foster relationships and maintain direct alignment with regional sales teams in terms of pre, during, and post-campaign goals and performance
• Work directly with key agencies, technology partners, and trade organizations to coordinate and execute paid media and sponsored lead-gen activities
• Collaborate with the Content team to develop campaign-specific assets and industry messaging (i.e. creative and content for social media and paid ads, email nurturing, landing pages, field outreach, content syndication, content hubs, direct mail, etc.)
• Identify and manage paid media opportunities with industry publications, associations, industry influencers and other third parties that influence in-market opportunities
• Sales enablement including developing 1:1 account-based content hubs to accelerate active sales cycles
• Deliver closed-loop marketing reporting, dashboards, and analysis on campaign performance and pipeline and revenue attribution

Requirements:

• Bachelor's degree in Marketing, Advertising, Communications or related field
• 6-8 years of B2B demand generation, field marketing and digital marketing experience; specific experience in Account-Based Marketing preferred
• Enterprise SaaS supply chain or procurement marketing experience is a major plus
• Advanced experience with an ABM/ABX platform (e.g. 6sense, DemandBase) and intent data providers (HG Insights, G2) to orchestrate buyer intent-driven campaigns preferred
• Knowledge of best practices in B2B marketing automation (Salesforce + Pardot preferred)
• Experience leveraging content hubs/experiences tailored to the buyer's journey and social advocacy tools (e.g. Oktopost) to drive account engagement is a plus
• Track record of consistently delivering measurable results and making data driven decisions
• Proven experience working with sales teams
• Demonstrated analytical approach, understanding of core marketing and pipeline metrics
• Ability to work independently with strong organizational, prioritization, project management, time management, and execution skills
• Up to 15% of travel domestically (and perhaps internationally) is expected
• Exceptional written and verbal communication skills, and work ethics
• You are naturally energized, highly motivated, passionate, and hungry for knowledge