Sr Customer Category Management Analyst

Dole Packaged Foods is a purpose led organization that champions accessible fruit nutrition. The Senior Customer Category Management Analyst supports the Category Management team by analyzing trade programs and market information to develop category-selling presentations and identify opportunities for Dole.

Responsibilities:

• Pull, analyze, and interpret data on category sales, market trends, customer behavior, shopper insights or other performance indicators with the goal of maximizing sales and profits
• Present findings to field sales teams, senior leadership, and customer along with recommendations for product mix, distribution strategy, pricing or promotional plans, and in-store shelf placement or merchandising activities
• Use Circana (IRI), internal and Customer-specific data to proactively identify segment trends, competitive trends and Dole opportunities. Serve as the chief storyteller to interpret data into actionable recommendations and seamlessly move from data to insights to action
• Develop account presentations to assist the sales team with achieving their objectives. Content in the presentations include SKU optimization, brand optimization, category performance, etc
• Research the role that the category plays in driving foot traffic, sales volume, and profitability for the retailer (e.g., low price leader for certain items, higher price for others, highest quality or best selection for certain categories, etc.)
• Monitor and review manufacturer and retailer performance against category targets
• Lead retailer data creation and compilation for monthly period reviews in assigned categories
• Other duties as assigned

Requirements:

• 4+ years of experience in Category Development or customer development work
• Strong familiarity with the issues and processes involved in selling to the retail grocery, club, eComm and mass merchandise trade
• Strong experience utilizing panel and other sources of data to create selling stories
• Solid experience with financial elements of the business, syndicated data, and general analytics
• Previous success championing recommendations to internal and external leadership
• Intermediate to Advanced Excel and PowerPoint skills
• Familiarity with Circana's (IRI's) Unify platform
• Bachelor's degree in a business-related field is required
• If no degree, must have 6+ years in a CPG sales or category management role
• Ability to sit and use the computer for extended periods of time; ability to answer phones and use a variety of office equipment; ability to lift 15 pounds and reach overhead
• Occasional travel is required