Paid Marketing Program Manager

Kalkomey Enterprises is the trusted guide to outdoor success, providing educational resources for outdoor enthusiasts. They are seeking a strategic and highly analytical Paid Marketing Program Manager to design and scale multi-channel paid marketing campaigns aimed at driving business growth.

Responsibilities:

• Lead end-to-end planning, execution, and optimization of paid media campaigns across channels like Meta, Google, Bing and YouTube
• Orchestrate multi-touch campaigns aimed at achieving key marketing objectives and business priorities
• Establish and analyze key performance metrics (CAC, ROAS, LTV, conversion rate) to inform and influence marketing strategy and investment decisions
• Build and evolve performance dashboards and reporting frameworks to provide timely insights to both stakeholders and senior leaders
• Drive A/B and CRO experimentation across areas like ad creative/copy, landing pages, audiences, and bidding strategies
• Leverage data and test results to iterate rapidly and scale impact on the program
• Closely partner with teams like creative, product, data, and content to develop high performing campaigns
• Coordinate campaign timelines and deliverables across teams to ensure omni-channel campaigns are properly executed
• Explore and test new paid channels, technologies, and tactics to expand reach and marketing performance
• Act as an internal subject matter expert on paid digital marketing platform changes, trends and best practices
• Champion a culture of continuous optimization, iterative learning, and knowledge sharing across departments
• Ensure forecasts, budgets, and advertising plans align with company goals and business priorities

Requirements:

• Seven+ years of direct ownership of paid digital marketing channels, performance and seven-figure monthly ad budgets
• Hands-on experience running campaigns across paid platforms including Meta (Facebook/Instagram), Google Ads, Bing and common Display Networks
• Proven track record of driving measurable business growth (revenue, contribution margin) or acquisition efficiency gains (CAC, ROAS)
• Strong analytical skills with the ability to define success metrics, analyze campaign performance, and translate data into clear, actionable insights
• Experience with experimentation and A/B testing of ad creative, copy, audiences, bidding strategies, and landing pages
• Experience working with marketing and analytics tools such as Google Analytics, AttributionApp, native ad platforms and BI tools (e.g. Tableau, Looker)
• Ability to manage multiple campaigns and priorities simultaneously while maintaining attention to detail and performance accountability
• Excellent communication skills, with the ability to collaborate effectively cross-functionally
• Growth mindset with a demonstrated ability to stay current on paid media trends, platform changes, and emerging marketing technologies
• Experience working with subscription, education, or consumer digital products is a plus