Manager, Campaigns - Marketing Operations

Sirius XM is a leading audio entertainment company, and they are seeking a Manager for Campaigns in Marketing Operations. This role involves collaborating with project managers, defining functional system requirements, and managing the entire project lifecycle to ensure successful marketing campaign execution.

Responsibilities:

• Collaborate with project managers and project sponsors to determine project scope and vision
• Identify project stakeholders and establish user classes and characteristics
• Conduct iterative requirements sessions with project team to define functional system requirements via workshops, use cases, scenarios and other methods
• Translate conceptual user requirements into functional requirements
• Develop prototypes of interfaces and attributes based on findings
• Analyze and verify requirements for completeness, consistency, comprehensibility, feasibility, and conformity to standards
• Create process models, specifications, use-cases, diagrams, and charts to provide direction to developers and/or the project team
• Manage and track the status of requirements throughout project lifecycle
• Establish and enforce proper change request management procedures to ensure proper scope control
• Conduct campaign analysis in SQL environment

Requirements:

• Master's in Computer Science, Information Systems or Computer Engineering, plus three years of experience in the position offered or a Business Analyst, Senior Analyst or Software Analyst
• Bachelor's in Computer Science, Information Systems or Computer Engineering, plus five years of post-Bachelor's progressively responsible experience in the position offered or a Business Analyst, Senior Analyst or Software Analyst
• All required experience must have included writing complex SQL statements to analyze, develop, and reverse-engineer others' work
• Analyzing, eliciting, modeling, verifying, and developing methodology for business and technical requirements
• Overseeing design, development, and implementation of marketing campaigns
• Creating systematic and consistent requirements specifications in both technical and user-friendly language
• Applying statistical and other research methods into systems issues and products
• Conducting project management, including providing oversight and guidance through all phases of project lifecycle
• Using MS Office Suite (Word, Excel, PowerPoint, and Access), SQL Query, and Salesforce (Service Cloud, Sales Cloud and Marketing Cloud)