Sr Brand Manager- Marketing

Independence Pet Holdings is a corporate holding company managing a diverse portfolio of modern pet health brands and services. The Sr Brand Manager- Marketing supports the planning, development, and execution of marketing campaigns and initiatives to enhance brand strategy and governance.

Responsibilities:

• Co‑lead an agency engagement to develop the full brand platform
• Translate the platform into actionable toolkits: messaging matrices, value‑prop frameworks, tone/voice guidelines, copy banks, and creative guardrails
• Establish portfolio strategy and naming systems
• Design and interpret qual/quant research; synthesize findings into insights
• Develop segmentation and consumer portraits
• Launch brand governance systems, templates, and guidelines
• Create playbooks, training, and internal enablement
• Build a brand center of assets
• Own brand voice and messaging architecture
• Write creative briefs and evaluate creative for strategic alignment
• Collaborate with Product on naming, architecture, and guardrails
• Architect brand health tracking and dashboards
• Define leading indicators
• Facilitate alignment workshops across Product, CX, Sales, HR, and Executives
• Partner with Legal & Compliance
• Translate the brand platform into integrated campaigns
• Maintain message consistency across channels
• Hire and develop a brand team
• Manage agencies and creative partners

Requirements:

• 8–10+ years in brand/marketing with brand platform experience
• Experience leading brand strategy engagements
• Strong messaging and writing capabilities
• Governance and enablement experience
• Measurement and brand health literacy
• Leadership and cross-functional influence
• 8 year's professional marketing and/or relevant experience leadership
• Bachelor's Degree in Marketing, Business Administration, related field, or equivalent work experience (One-year relevant experience is equivalent to one-year college)