Senior Manager, Lifecycle Marketing

Axios is hiring a strategic, data-driven lifecycle leader to drive the next phase of growth, engagement, and retention across its newsletter and businesses. This role involves owning and evolving the end-to-end reader journey, leading CRM strategy, and integrating AI into lifecycle marketing workflows.

Responsibilities:

• Own end-to-end lifecycle strategy and execution across acquisition, onboarding, engagement, churn, retention, and win-back
• Lead CRM/ESP strategy and innovation, including optimization, vendor management, and potential migrations – ensuring our platforms are scalable and future-ready
• Build automated, behaviorally-driven lifecycle journeys and ad hoc campaigns across email, SMS, and emerging channels
• Lead AI integration across lifecycle workflows, including propensity modeling for churn prediction, dynamic content personalization, send-time optimization, and generative copy testing
• Design and execute structured experimentation frameworks that drive measurable gains in retention and LTV
• Develop roadmap(s) so stakeholders have a clear sense of the work that’s being done to improve each stage of the funnel
• Work with Data to strengthen segmentation, tracking, attribution, and reporting, translating insights into executive-ready narratives with clear recommendations
• Collaborate with Product, Editorial, Membership, and Events to embed lifecycle thinking across the business
• Project manage newsletter launches, rebrands, and growth initiatives across Local and national products
• Maintain a pulse on growth trends and optimize initiatives to ensure positive net subscriber gains
• Identify and advocate for martech infrastructure needs, including AI-powered tools, to scale lifecycle impact, leading adoption of new tools
• Maintain governance, compliance, accessibility, and suppression standards across campaigns
• Serve as the internal subject-matter expert on lifecycle marketing, elevating performance across the organization

Requirements:

• 6–10+ years in lifecycle, CRM, retention, and/or growth marketing
• Deeply fluent in ESPs and marketing automation platforms (Sailthru, Braze, Iterable, or equivalent)
• Data-driven and experimentation-oriented, with a track record of driving measurable impact
• Experienced with visualization tools (Sigma, Looker, Tableau, GA4) and working alongside data science and engineering teams
• Experience leading martech migrations from one provider to another
• Skilled with CDPs (Segment) for unified customer views, segmentation, and journey building, helping to shape Axios' first party data strategy
• An influencer with cross-functional stakeholders and shaping roadmap priorities
• A strategic operator who owns outcomes—not just campaigns
• Energized by building automated systems that scale
• Familiar with front-end technologies including HTML/CSS/Javascript
• Comfortable operating in ambiguity across a matrixed organization
• Balances creative thinking with disciplined experimentation and measurable ROI
• Mission-driven and motivated to support the future of local and independent journalism
• Experience in media, subscription, or DTC environments
• Experience embedding AI into lifecycle workflows (e.g., personalization, dynamic journeys, churn detection, propensity scoring for cross-sell and upsell, send time optimization, content recommendations, generative email copy, frequency capping)