Product Marketing Manager, Atlas Platform

Armada is an edge computing startup focused on providing infrastructure to remote areas with limited connectivity. They are seeking a Product Marketing Manager to define and position the Atlas Platform, translating its capabilities into clear value for enterprise and public-sector customers while collaborating closely with Product and Engineering teams.

Responsibilities:

• Own positioning and messaging for Atlas
• Translate Atlas features and vision into clear customer value propositions
• Define ICPs, buyer personas, use cases, and customer journeys for edge‑driven deployments
• Partner closely with Product and Engineering on roadmap narrative, packaging, and feature launches
• Lead platform and feature launches with strong internal readiness and external clarity
• Analyze the competitive landscape and work across GTM and Product to come up with the unique value proposition for Atlas
• Develop use‑case‑driven messaging for industries needing Atlas, including but not limited to emergency management, oil & gas, mining, utilities, telcos, and manufacturing
• Map Armada Atlas platform capabilities to real‑world operational, security, and deployment challenges
• Support vertical or segment‑specific GTM motions with Sales and Solutions Engineering
• Build sales enablement assets that clearly explain what Atlas does, where it fits, and why it wins
• Create pitch narratives, messaging frameworks, solution briefs, and competitive positioning
• Partner with Sales, SEs, and Customer Success to support pipeline creation and deal acceleration
• Ensure consistent, technically accurate messaging across the field
• Act as the connective tissue between Product, Engineering, Sales, and Marketing
• Incorporate customer and field feedback into positioning and roadmap narratives
• Support analyst briefings and market education around edge computing and distributed infrastructure
• Engage directly with customers to understand edge deployment challenges and buying drivers
• Track competitive platforms in edge computing and infrastructure
• Help shape how the market understands Armada’s edge strategy and differentiation

Requirements:

• 5–8+ years of experience in product marketing or related roles
• Experience marketing technical platforms, ideally with background in communications, networking, drones, and/or edge computing
• Proven ability to translate complex products into customer‑centric messaging
• Strong cross‑functional collaboration with Product and Engineering
• Comfort operating in fast‑moving, ambiguous environments
• Background in engineering, infrastructure, networking, or technical pre‑sales
• Familiarity with edge deployment models and hybrid environments
• Experience selling to enterprise, government, or regulated industries
• Exposure to early‑stage or high‑growth platform companies