Lifecycle Marketing Manager - Acquisition

Boulevard is a client experience platform for appointment-based self-care businesses, empowering customers to enhance their client interactions. The Lifecycle Marketing Manager will focus on acquisition, overseeing the journey of prospects from initial interest to becoming sales-ready, collaborating with various departments to design and execute lifecycle programs that drive engagement and revenue.

Responsibilities:

• Design and execute multi-channel lifecycle programs (email, SMS, direct mail, outreach) that nurture prospects from first touch through sales readiness
• Own TOFU and MOFU lifecycle strategies that support demo booking, lead qualification, and pipeline creation
• Partner with Sales and RevOps to define lead stages, nurture paths, and handoff moments that align with sales outreach and follow-up
• Collaborate with Events and Field Marketing on post-event and post-tradeshow nurture strategies to convert interest into sales conversations
• Translate content engagement (downloads, webinars, guides) into actionable lifecycle programs that progress prospects through the funnel
• Support ABM initiatives through targeted nurture and sales-aligned messaging for high-value accounts
• Work closely with Ops, Data, and Engineering to align lifecycle programs with CRM and data infrastructure (Salesforce, Marketo, LeanData, Snowflake, etc)
• Establish and maintain a scalable lifecycle architecture that supports automation, segmentation, experimentation, and performance measurement
• Analyze funnel and campaign performance to optimize messaging, timing, and conversion across prospect touchpoints
• Collaborate closely with your lifecycle counterparts (onboarding, adoption, and expansion) to ensure a cohesive end-to-end lifecycle experience

Requirements:

• A strong interest in demand creation and prospect engagement, with a customer-first mindset
• 3+ years in lifecycle marketing, demand marketing, or growth adjacent roles (preferably in SaaS)
• Proven experience building and optimizing lead nurture programs that drive demo bookings and sales readiness
• Strong technical fluency with Marketo and segmentation logic
• Working knowledge of Salesforce and lead lifecycle concepts, with the ability to partner closely with Sales and RevOps
• Ability to independently manage multiple initiatives across cross-functional teams, while maintaining attention to detail
• Excellent execution and measurement skills with confidence in creating, launching, and scaling campaigns from end to end
• Experience supporting sales-led growth or B2B SaaS acquisition motions
• Familiarity with event-driven nurture, ABM programs, or content-led demand strategies
• Experience partnering with RevOps or Data teams to define lead stages, scoring, or reporting
• Background in experimentation, funnel optimization, or lifecycle analytics