Senior Product Marketing Manager

Modern Health is a mental health benefits platform for employers, providing access to a range of digital resources for employee well-being. The Senior Product Marketing Manager will play a crucial role in developing compelling narratives for enterprise buyers and driving go-to-market strategies to enhance Modern Health's competitive positioning.

Responsibilities:

• Develop deep expertise in Modern Health's buying committee dynamics — including CFO, CHRO, Benefits Operator, Risk/Compliance, and Procurement — mapping each stakeholder's unique priorities, objections, and success metrics
• Conduct ongoing market research to track competitive positioning, industry trends, and shifts in employer mental health investment priorities
• Build and maintain buyer personas and customer journey maps across B2B and B2B2C channels that reflect real purchase behaviors, not just job titles
• Develop and articulate clear, differentiated product positioning and messaging tailored to distinct stakeholder audiences, including HR leadership, benefits teams, and executive buyers
• Collaborate with product management to ensure tight alignment between platform capabilities and market narratives — translating features into business and clinical outcomes
• Own and evolve Modern Health's core messaging framework, ensuring consistency across all channels while enabling flexibility for segment-specific conversations
• Design and execute go-to-market plans for new product launches, feature enhancements, and repositioning initiatives — with clear milestones, cross-functional owners, and defined success criteria
• Define KPIs for product marketing initiatives and create regular reporting cadences that connect marketing performance to pipeline and revenue impact
• Partner with Product to build launch readiness frameworks that scale across multiple simultaneous initiatives
• Partner with Sales to develop high-impact tools including pitch decks, competitive battlecards, RFP response frameworks, one-pagers, and case studies
• Lead competitive intelligence efforts — tracking competitor movements, synthesizing insights, and arming Sales with the positioning language to win in head-to-head evaluations
• Develop and deliver training to help sales teams confidently navigate complex B2B2C buying dynamics and multi-stakeholder deal cycles
• Work closely with Product, Sales, Client Success, and Clinical teams to ensure marketing strategies reflect the full arc of the customer experience
• Act as the voice of the customer in internal discussions — bringing market intelligence and client feedback to inform product roadmap and positioning decisions
• Partner with Demand Generation to design integrated campaigns that move both employer buyers and their employees to action
• Support client retention and expansion by partnering with Client Success on renewal messaging, upsell narratives, and outcomes storytelling
• Monitor market feedback and satisfaction data to continuously refine messaging and ensure Modern Health's positioning remains differentiated

Requirements:

• 5–8 years of product marketing experience, with meaningful focus on B2B and B2B2C models in healthcare, health tech, or employee benefits
• Demonstrated experience marketing to HR, benefits, or People leadership audiences — understanding their decision-making context, budget cycles, and internal political dynamics
• Proven track record in market research, competitive positioning, and go-to-market strategy execution — ideally across multiple simultaneous product lines
• Experience supporting complex enterprise sales cycles, including RFP processes, buying committee navigation, and multi-stakeholder deal strategy
• Exceptional written and verbal communication skills — able to write for a CFO, speak to a CHRO, and coach a sales rep, all with equal credibility
• Strong cross-functional leadership skills with a demonstrated ability to influence without authority across Product, Sales, and Executive stakeholders
• Data-driven orientation with the ability to define, measure, and report on marketing's contribution to pipeline and revenue outcomes
• Familiarity with product management processes and agile methodologies; comfortable working in fast-paced, iterative environments
• Bachelor's degree required in Marketing, Business, Healthcare Administration, Public Health, Communications, or a related field
• Familiarity with the mental health benefits, EAP, or broader workforce wellbeing landscape strongly preferred
• MBA or Master's degree in a relevant discipline strongly preferred — particularly for candidates whose undergraduate background is outside business or healthcare
• Coursework or certification in product marketing
• Equivalent experience in lieu of advanced degree will be considered for candidates with exceptional applied expertise in healthcare marketing