Sr. Marketing Program Manager (Remote US)

Splice is a creative platform for people who make music, and they are seeking a strategic and highly operational Senior Program Manager, Marketing. This role will lead marketing project planning, manage cross-functional execution, and build systems that enable a 20+ person marketing team to achieve measurable impact against their marketing vision and key results.

Responsibilities:

• Lead annual and quarterly marketing project planning processes, aligning Growth, Product Marketing, and Brand priorities to company objectives
• Translate operating plans into execution, working with teams against measurable marketing KRs
• Build and maintain a unified marketing roadmap with clear owners, timelines, accountability and KR momentum
• Ruthlessly prioritize and maintain focus on most important projects to drive outcomes over output
• Own the marketing launch calendar and cross-functional GTM execution framework
• Partner with Product Marketing to translate GTM strategy into coordinated execution across Brand, Growth, Partnerships, and Product teams
• Track launch readiness across stakeholders and ensure milestones are met across marketing functions
• Facilitate cross-team launch reviews and retrospectives to improve execution over time
• Design and optimize marketing workflows, intake processes, sprint planning, and campaign execution frameworks, across both sides of the marketing house - growth and brand
• Implement scalable project management systems that increase velocity while reducing friction
• Establish documentation standards, playbooks, and operational best practices and help streamline communications and workflows
• Partner with Data and Product Growth teams to define shared reporting frameworks and shared performance dashboards
• Ensure consistent attribution models and KR definitions across channels and initiatives, and help socialize these cross-functionally
• Drive weekly/monthly standups and/or performance reviews, and turn insights into action plans
• Act as the primary liaison between Marketing and Product Marketing, Finance, and Data teams
• Bring product management rigor into marketing execution (roadmaps, prioritization, tradeoff analysis)
• Support go-to-market planning for new product launches and major feature releases in conjunction with Product Marketing
• Own aspects of marketing budget tracking, forecasting, and ROI analysis
• Partner with marketing leads on tools, tech, vendor planning and management
• Optimize resource allocation across brand, growth, and product marketing initiatives
• Identify operational gaps and proactively solve them before they become blockers
• Coach marketing leads on prioritization and program management best practices
• Build scalable systems that support rapid program and team growth

Requirements:

• 7–10+ years of experience in Marketing Operations, Program Management, Growth (or Brand) Operations, or similar strategic marketing role
• Experience supporting or leading marketing in a high-growth, B2C or product-led technology company
• Deep understanding of growth marketing principles (acquisition, retention, lifecycle, experimentation frameworks)
• Strong fluency in product marketing and go-to-market strategy
• Working knowledge of product management frameworks (roadmapping, prioritization, agile methodologies) and AI marketing tools for greater speed and efficiency
• Experience partnering with Brand/Creative teams and understanding creative production workflows
• Demonstrated ability to build scalable marketing processes in fast-paced environments, especially leveraging AI
• Strong analytical mindset with experience owning KPIs, dashboards, and performance reporting
• Exceptional project management skills with experience managing complex, cross-functional initiatives
• Experience managing budgets and forecasting marketing spend
• Excellent communication skills with the ability to influence senior stakeholders
• Comfortable operating autonomously in a remote environment
• Experience in music, creator economy, SaaS, or subscription-based businesses
• Experience working in a product-led growth (PLG) environment
• Familiarity with marketing automation and CRM platforms (e.g., Braze, Klaviyo)
• Experience with experimentation platforms and analytics tools (e.g., Omni, Looker)
• Experience with project management platforms and tools (e.g., Linear, Airtable)
• Experience building marketing operations from early-stage to scaled growth
• PMP, Agile, or similar project management certification
• Experience managing or mentoring direct reports (this role starts as an IC)
• Background in creative operations or production workflows