Director of Product Marketing - MetaMask

Consensys is a leading company in the blockchain space, and they are seeking a Director of Product Marketing for MetaMask. This role will focus on defining product marketing strategies and driving the go-to-market execution as MetaMask evolves into a broader consumer finance platform.

Responsibilities:

• Define product marketing strategy for the phase for MetaMask
• Shape the positioning, narrative, and go-to-market approach for new consumer finance experiences
• Help evolve MetaMask’s perception from “wallet” to a broader consumer platform for managing digital value
• Translate complex technical and financial concepts into clear, trusted, consumer-friendly stories
• Partner closely with Growth and Analytics teams to identify new audience segments and expansion opportunities
• Design GTM strategies across the full product lifecycle, from early launches through scaled adoption
• Focus on measurable outcomes such as user growth, engagement, retention, and monetization
• Work hand-in-hand with Product leaders to shape launch strategy, sequencing, and communication
• Advocate for user needs, clarity, and trust throughout the product development process
• Influence cross-functional decision-making without formal authority
• Establish product marketing frameworks, systems, and operating rhythms for a growing product area
• Coach and develop a Product Marketing Manager and help define how the function scales over time
• Balance hands-on execution with leadership as the team grows
• Help ensure MetaMask resonates across diverse global audiences, including emerging and high-growth markets
• Stay closely connected to broader fintech, crypto, and consumer technology trends to inform positioning and GTM strategy

Requirements:

• 10+ years of experience in Product Marketing, Consumer Marketing, or related roles
• Proven experience leading product marketing for consumer-facing financial or transactional products
• Demonstrated ability to define strategy independently and execute hands-on when needed
• Strong cross-functional credibility with Product, Growth, and Engineering teams
• Experience operating in ambiguity and building GTM strategies before the category or playbook is fully defined
• Experience at a fintech, neobank, or consumer platform with embedded financial features
• Exposure to international or emerging markets
• Experience repositioning a product into a broader platform or ecosystem
• Background in customer insights, user research, or data-informed marketing strategy