AI Content & Marketing Operations Manager

JPW Industries is redefining excellence in industrial tools and machinery and is seeking a forward-thinking leader to transform content creation and marketing operations. The AI Content and Marketing Operations Manager will design and operationalize AI-enabled content systems while ensuring alignment with brand voice and quality standards.

Responsibilities:

• Design and operate AI assisted content production systems for product detail pages, category pages, blogs, marketplace listings, promotions, product launches and campaign initiatives
• Translate brand positioning into structured AI prompt frameworks that reflect tone, persona, and messaging priorities
• Continuously refine AI workflows based on feedback, performance data, and evolving marketing strategy
• Reduce manual effort, revision cycles, and content production bottlenecks
• Ensure AI generated content aligns with brand voice, SEO standards, and quality expectations
• Develop governance frameworks, review processes, and quality control standards for AI assisted outputs
• Own and optimize the Digital Asset Management platform, Bynder, including metadata, taxonomy, tagging, and lifecycle governance
• Improve asset discoverability and drive DAM adoption as the single source of truth
• Map and improve end to end digital content workflows across Marketing
• Identify automation opportunities and streamline marketing operations
• Create SOPs and scalable documentation to support operational consistency
• Track and report on KPIs including production velocity, revision rates, and system adoption
• Partner cross functionally with Brand, Digital, and IT teams to ensure alignment within enterprise AI and technology governance framework

Requirements:

• 5 or more years of experience in marketing operations, digital content systems, or marketing technology
• Hands on experience with AI assisted content tools and workflow design
• Strong understanding of structured content frameworks and content lifecycle management
• Experience managing or administering a Digital Asset Management system
• Demonstrated ability to design scalable processes and operational systems
• Solid understanding of SEO fundamentals at the execution levels
• Strong working knowledge of metadata, taxonomy, and structured data
• Proven ability to influence across functional stakeholders across Marketing and IT
• Experience supporting multiple brands or complex product portfolios